by Larry Eder
Congrats to adidas on winning an award for mi-coach. I have tried the product, like it, and find the heart rate training making huge sense. The real time training, the website, all are quite intuitive. That one can use mi coach on other shoe brands is fascinating as well.
adidas mi-coach, is the real thing. It is a worthy competitor to the Nikerunning.com program, which has been in existence for three years. I think the more competitive runner will appreciate the unique approach to heart training that adidas mi coach employs, although we have been told of a Nike heart monitor product (but have not tested that as of yet).
The challenge for adidas is, okay, you have a strong product, how do you get the consumers to use it?
ADIDAS WINS STEVIE® AWARD IN
8TH ANNUAL AMERICAN BUSINESS AWARDSSM
PORTLAND, Ore. – June 22, 2010 – adidas announced today it won a prestigious Stevie
Award for the Website or Blog/Consumer products category in The 2010 American Business
Awards last night. The company received this accolade for miCoach, a personal
training platform with real-time audible coaching launched in January, 2010.
Featured on micoach.com,
the platform completes the adidas promise to make you run better.
The
awards were presented during ceremonies at the Marriott Marquis Hotel in New York
City. The ceremonies were hosted by Cheryl Casone of Fox Business Network
and broadcast nationwide on radio by the Business TalkRadio Network.
Stevie
Awards were presented in over 40 categories including Best Overall Company of the
Year, Executive of the Year, and Corporate Social Responsibility Program of the
Year. More than 2,700 entries from organizations of all sizes and in virtually
every industry were submitted for consideration.
More
than 200 executives across the country participated in the judging process to determine
the Finalists and Stevie Award winners.
“We’re
honored to receive such a prestigious award for miCoach,” said Christian DiBenedetto,
program director, digital sports products, adidas Innovation Team. “We
are pleased with the reception of the miCoach platform thus far and look
forward to continuing to expand upon the offering with exciting new services
that will make all athletes better.”
Details
about The American Business Awards and the lists of honorees in all categories are
available at www.stevieawards.com/aba.
About The Stevie Awards
Stevie Awards are conferred in
four programs: The American Business Awards, The International Business Awards,
the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer
Service. Honoring companies of all types and sizes and the people behind
them, the Stevies recognize outstanding performances in the workplace
worldwide. Learn more about The Stevie Awards at www.stevieawards.com.
Sponsors
and partners of The 2010 American Business Awards include Infogroup, Netezza, CIGNA,
Citrix Online, Epic Advertising, High Performance Technologies Inc., imagistic,
John Hancock, LifeLock, Lionbridge, Optimum Lightpath, PetRays, RCN, and
SoftPro.
About adidas:
adidas is a global designer, developer and marketer
of athletic footwear, apparel and accessories with the mission to be the leading
sports brand in the world. Brand adidas is part of the adidas Group, a
corporation that includes brands such as Reebok, TaylorMade and Rockport.
