by Larry Eder
IAAF confirms Samsung as title sponsor of the Diamond League
The
IAAF is delighted to announce that a tender process for the title sponsorship
package of the IAAF Diamond League has been concluded successfully. Samsung,
a leader in consumer electronics, has agreed to become the title sponsor of
the IAAF Diamond League for the next 2 seasons starting in 2010, with an
option to extend for an additional year.
This
is excellent news for the IAAF Diamond League who will now count with a giant
in the consumer electronics as its key partner. The league will now be
rebranded ‘Samsung Diamond League’ to be effectively implemented
no later than the Lausanne Diamond League meet early July.
Samsung
has acquired the first tier package of rights that includes a
considerable number of benefits, such as title denomination, advertising
boards, exposure on hurdles, on print material, on the official Diamond
League website, first class hospitality package and numerous other
promotional benefits.
Already
a sponsor of the IAAF World Athletics Series and the Olympic Games (where
athletics is the number one sport), Samsung is a key sponsor of
athletics world-wide. This agreement also underlines a clear extension of
Samsung’s strategic positioning in sport, where athletics plays a
leading role thanks to its universality and massive media presence.
Samsung,
was founded 70 years ago in Daegu, South Korea, operates in most
countries around the world and has a net turnover of over 174 billion
USD. The company currently employs 263’000 people world-wide and has
its headquarters Seoul, South Korea.
Lamine
Diack, IAAF President, said “I am delighted with this deal,
particularly because it is with a world famous corporation that is already
our partner for the IAAF World Championships series of events and the Olympic
Games. Samsung understands athletics and we now have a powerful partner
across all our most important properties.”
“We
are very proud of our sponsorship of the IAAF, which is always associated
with the highest level of athletic achievement and hosts the world’s
top athletes. And now as title sponsor of the ‘Samsung Diamond
League,’ we have the honour of connecting with loyal and dedicated
athletics fans around the world,” said Gyehyun Kwon, Vice President and
Head of Worldwide Sports Marketing at Samsung Electronics.
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About Samsung
Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global
leader in semiconductor, telecommunication, digital media and digital
convergence technologies with 2009 consolidated sales of US$116.8 billion.
Employing approximately 188,000 people in 185 offices across 65 countries,
the company consists of eight independently operated business units: Visual
Display, Mobile Communications, Telecommunication Systems, Digital
Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized
as one of the fastest growing global brands, Samsung Electronics is a leading
producer of digital TVs, memory chips, mobile phones and
TFT-LCDs. For more
