Saucony Official Sponsor of 2010 Commonwealth Triathlon Series, release, note by Larry Eder

Another indication of the growth of running & multi sports. Saucony has had a long tradition of supporting the sport of triathloning….

Saucony Official
Sponsor of 2010 Commonwealth Triathlon Series

Partnership further
underlines brand’s commitment to sport and local

triathlete community

LEXINGTON, MA
(June 17, 2010) – Saucony, Inc, a leading global supplier of performance athletic
footwear and apparel, today announced that it has signed on as

the official footwear and apparel sponsor of the 2010 Commonwealth Triathlon Series, the leading sprint distance series in New England.
Produced by Streamline Events, LLC, the series, in its second year, is composed
of the Cohasset Triathlon (June 27th), the Nantucket Triathlon (July 10^th),
the Marlborough Triathlon (August 1^st), and the Scituate Duathlon
(October 17^th).

“Our partnership with the Commonwealth Series
underlines our commitment to not only the sport of triathlon but our local
triathlete community in particular,” said Carrie Bartlett, manager of
Saucony’s triathlon program. “The
combined experience that Olympian, Saucony athlete and series cofounder Jarrod
Shoemaker, elite coach Tim Crowley and race director Bill Burnett bring to
these races will no doubt deliver the best sprint distance series in the
country,” added Bartlett.

“With Saucony’s rich and enduring history in
the sport of triathlon, we are honored to have this premier brand as our
partner,” said Bill Burnett, managing director of Streamline Events.
“We look forward to a long lasting relationship with Saucony.”

The Cohasset Triathlon, the first race in the series, is partnering for
the fourth consecutive year with the Juvenile Diabetes Research Foundation (JDRF). Over
the last three years, race participants’ individual fundraising efforts
have raised nearly $500,000 for JDRF, making the race the largest volunteer
driven event for the nonprofit in the U.S.

According
to USA Triathlon,
participation in triathlon in the U.S.
is at an all-time high, following unprecedented growth over the past 10 years.
The biggest growth continues to be in the shorter sprint races, making the
sport more accessible to first-timers as well as those with fewer hours to
train. A 2009 study initiated by USA Triathlon revealed that more than three
quarters of respondents participate in the sprint distance (approximately
500-meter swim, 12-mile bike, 5k-run).

For
interviews, please contact Sharon Barbano at Saucony (617-824-6126),

sharon.barbano@saucony.com or
Jeff Lawrence at Mullen (617-226-9945), jeff.lawrence@mullen.com.

About Saucony, Inc.:
Saucony, Inc., a subsidiary of Collective Brands, Inc., is a leading global
running lifestyle brand that fuses performance, innovation and style to create
compelling footwear and apparel with its widely recognized brands Saucony and
Saucony Originals.  Founded in 1898, Saucony continues to inspire runners
everywhere with its award winning innovations, including Flexion Plateâ„¢,
ProGrid™, Arch-Lock®, and ViZiPRO™ apparel. For more information,
go to www.saucony.com.

About
Collective Brands, Inc.: Collective Brands, Inc.
(NYSE: PSS) is a leader in
bringing compelling lifestyle, fashion and performance brands for footwear and
related accessories to consumers worldwide. The company operates three
strategic units covering a powerful brand portfolio, as well as multiple price
points and selling channels including retail, wholesale, ecommerce and
licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on
democratizing fashion and design in footwear and accessories through its nearly
4,500-store retail chain, with its brands Airwalk®, Dexter®, Champion®, Zoe
& Zacâ„¢, the first-ever affordable green footwear brand, and designer
collections Lela Rose for Payless, Unforgettable Moments by Lela Rose, alice +
olivia for Payless, Christian Siriano for Payless and STLP x Airwalk, among
others; Collective Brands Performance + Lifestyle Group, focused on lifestyle
and performance branded footwear and high-quality children’s footwear
sold primarily through wholesaling, with its brands  including Stride
Rite®, Keds®, Sperry Top-Sider®, Robeez®, and Saucony®, among others; and
Collective Licensing International, the brand development, management and
global licensing unit, with such youth lifestyle brands as Airwalk®, Vision
Street Wear®, Sims®, Lamar® and LTD®. 
Information about, and links for shopping on, each of the Collective
Brand’s units can be found at www.collectivebrands.com.