byLarry EderWe told you about Micoach during its launch last January. It was adidas vision on how athletes of all levels could improve their personal fitness with the help of real time coaching. RBR tried it and liked it. The use of heart rate training makes great training sense and the simplicity of Micoach and its website makes it a winner.
The Micoach site has been completely redone. I was impressed with the level of workouts for soccer conditioning (at level seven, one notes, “this workout will make you cry”). There are workouts for loosing weight, starting running, soccer, among others. I like the ease that one can use the workouts, and again the heart race based workouts makes tons of sense.
On August 2, adidas released a smartphone application, free to consumers. We have provided a video from adidas and the release on the product. RBR will be testing the product and so will the RunningNetwork. We have finished with a video on the Micoach.
adidas Turns Your
Smartphone Into A Personal Coach
Herzogenaurach/Portland, Ore (August 2, 2010) – adidas miCoach,
the personal and real-time audible training system, takes its offering to the
next level with the introduction of the miCoach app featuring sports-specific
training programs designed to coach sports and fitness enthusiasts, amateurs
and professionals alike.
With
the new miCoach app, adidas extends its personal coaching program for running
and introduces six specific conditioning programs for basketball, football,
running, soccer, and tennis as well as an additional program for staying fit.
The miCoach app, using GPS for active real-time pace-based coaching and
location tracking, makes the adidas miCoach platform available to millions of
smart phone owners via the option to download at selected app stores including
iTunes and Blackberry App World from August 2, 2010 onwards.
“The
introduction of the miCoach app and sports-specific training plans was the
natural next step to bring miCoach to an even wider audience. At adidas we work
with the world’s best coaches and athletes and we wanted to share this
knowledge and experience with our consumers to inspire and to help them reach
their personal goals,” says Bernd Wahler, Chief
Marketing Officer of adidas Sport Performance. “Our service approach is unique
and sets new standards in terms of personalization in the entire sporting goods
industry.”
adidas
has worked with some of the world’s finest coaches, athletes and teams when
developing the miCoach app and the sports-specific training plans including
renowned athletic trainer Mark Verstegen, founder and director of the Athletes’
Performance Institute (API) training and sport research center. In addition,
adidas worked closely with the World Cup Champion Spanish National Soccer Team,
FC Bayern Munich, AC Milan as well as athletes like Reggie Bush and Jessica
Ennis.
“Coaching
is essential to improving as an athlete – no matter what your sport. Whatever
your goal is, a coach can help you improve. miCoach has a plan designed
specifically to make you faster in football. You don’t get faster by just
running long distances, or running sprints, it takes interval training
specifically designed to optimise football performance and miCoach provides a
pretty cool plan to make you a better you,” commented Reggie Bush
The
miCoach app allows smart phone users to turn the phone into a personal coach:
pace triggered voice coaching, personalized and sports-specific training plans,
workout calendar, and workout feedback are some of the features. The miCoach
app syncs automatically with the intelligent website www.micoach.com
offering six documented training plans for each sport and the option to create
personalised conditioning programs. On micoach.com the training programs are
tailored to the personal fitness level and goals allowing users to monitor,
manage and analyze progress over time.
With
the launch of the miCoach app, adidas unveils its new global campaign “miCoach
says”. The new campaign celebrates coaching and the pre-season conditioning
program of some of the world’s best athletes including Andy Murray, Reggie
Bush, Derek Rose and Jessica Ennis. “miCoach says” is developed by global
advertising agency 180 Amsterdam and its digital arm Riot and includes TV,
print, digital and mobile executions.
***
adidas
miCoach app highlights:
- All-in-one
device: your music, coach, workout calendar, and phone - First
app to offer real-time, GPS-triggered voice coaching to color keyed pace zones
based on a personal assessment workout - First
app to offer sports-specific workout plans - Fully
customizable so athletes of all levels can create personalised
conditioning programs to meet fitness level and goals - Instant
workout feedback with graphs and maps to review and share - Monitors,
manages and analyses progress over time - Syncs
wirelessly with micoach.com so all data is safely stored online - Updates
continuously with coaching content tailored to your training needs - Shoe
tracking and alerts to keep you at your best and avoid injury - Indoor
coaching only mode for use in the gym - Available
in multiple languages
adidas
miCoach.com – intelligent website that is central to the miCoach
personal coaching service. miCoach users can select goal-based training plans
for various sports. The website allows tracking progress over time, comparing
individual statistics and workouts over time as well as sharing results via the
online community.
adidas
miCoach Pacer – a small, lightweight device that delivers
real-time audible coaching as you exercise via headphones or combined with your
own MP3 player or smartphone. During your run, the miCoach Pacer verbally
coaches you (i.e. speed up to green zone, slow down to blue zone, etc.) to
ensure that you are staying within your targeted heart rate zone and keep you
running at the right personal level based on its interaction between the adidas
Heart Rate Monitor and adidas Stride Sensor.
adidas
miCoach Zone – easy-to-read color-code display provides accurate,
real-time coaching on your wrist. Used in conjunction with the adidas Heart
Rate Monitor or the miCoach app.
adidas
miCoach Heart Rate Monitor – provides accurate feedback about your
workout performance. It relays your workout information to the miCoach Pacer or
miCoach Zone which then ensures you’re not pushing yourself too hard or too
little on your run.
adidas
miCoach Stride Sensor – clips directly to shoe laces or inside
adidas adiStar and Supernova shoe models featuring a cavity under the sockliner
of the left shoe. The Stride Sensor provides detailed data about your unique
stride rate, distance and pace and relays that information back to the miCoach
Pacer device.
About
adidas:
adidas
is a global designer, developer and marketer of athletic footwear, apparel and
accessories with the mission to be the leading sports brand in the world.
Brand adidas is part of the adidas Group, a corporation that includes brands
such as Reebok, TaylorMade and Rockport.
