The Falmouth road race is an icon. It is New England Summer road racing at its best, and its warmest! But, a few days on the beach, perhaps a clambake, and of course, a cool adult beverage after the race makes 12k go that much faster.
Congrats to New Balance for signing on as the title sponsor of the Falmouth Road Race! A good move by NB making sure no one forgets that they are focused on running!
Balance Falmouth Road Race logo unveiled at Nobska Light: From left,
Christine Frazier, Falmouth Road Race board member; Josh Rowe, running
marketing manager at New Balance; Bob Minihane, owner of New Balance
Mashpee and Burlington retail stores; Kathy Sherman, Falmouth Road Race
co-director. photo by PhotoRun.net.
Oct. 21, 2010 – Global athletic leader New Balance announced today the
signing of an official multi-year title sponsorship deal with the
historic Falmouth Road Race, to be renamed the New Balance Falmouth Road
Race. The company will serve as the title sponsor and official footwear
and apparel sponsor starting with the 39th annual race, which will be
held on Sunday, Aug. 14, 2011. The event is one of the top non-marathon
events on the international circuit.
Balance is thrilled to become the title sponsor of the historic
Falmouth Road Race,” says Josh Rowe, running marketing manager at New
Balance. “This race is woven into the fabric of summer in New England
and it resonates with recreational runners and elite competitors alike.
It will enable us to highlight our innovative footwear, apparel, and
unique brand attributes to runners of all abilities.”
title sponsor of the New Balance Falmouth Road Race, New Balance will
also become title sponsor of both the High School and Elite Mile, two
invitational events that take place the evening before the road race on
the Falmouth High School track. The company will showcase their
performance running collection at the Health and Fitness Expo and at the
race finish line area as the exclusive merchandiser of the race,
providing a new line of New Balance Falmouth Road Race official gear.
Race and volunteer staff will be outfitted in New Balance products and
the company will coordinate regional retail promotions and advertising
activities around the race.
new line of New Balance Falmouth Road Race official gear will be
available at the New Balance Mashpee store, on-site at the race’s Health
and Fitness expo, and online at www.ShopNewBalance.com, New Balance’s online shopping destination, which was formerly recognized as www.NBwebexpress.com.
are proud to partner with New Balance as our title sponsor,” says Rich
Sherman, race co-director. “New Balance running products are among the
best-rated in the industry, and the brand’s long-time New England roots
make them an ideal partner for our race.”
Falmouth Road Race, headquartered in Falmouth, Mass., is a non-profit,
501(c)(3) corporation, founded in 1973. It has been named “Best USA Road
Race” by Runner’s World magazine; “One of the 25 essential things to do
in the summer” by Sports Illustrated; “Best of New England” by Boston
Magazine’s New England Travel and Life; and “Best Non-Marathon Road Race
in the U.S.” by the New York Roadrunners Club. It was one of 12 events
in the U.S. listed in Fitness magazine’s, “Amazing Races” and was
featured in the 2009 Bantam book, “Great Races, Incredible Places – 100+
Fantastic Runs Around the World.” It has also been covered by Life
magazine and Sports Illustrated, as well as on CBS television and ESPN.
Proceeds from the race benefit Falmouth school programs and youth
organizations. The race annually receives more than 20,000 requests for
entry forms and fills its field of 12,000 in less than a week. For more
information please visitwww.FalmouthRoadRace.com.
Balance, headquartered in Boston, Mass., has the following mission:
Demonstrating responsible leadership, we build global brands that
athletes are proud to wear, associates are proud to create and
communities are proud to host. New Balance employs more
than 4000 people around the globe, and in 2009 reported worldwide sales
of $1.65 billion. For more information please visit http://www.NewBalance.
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