by Larry Eder
Kara Goucher will be running her first race since the birth of her son, Colt, this past November.
Goucher will be running the RNR Arizona Half Marathon this coming weekend, January 15-16, 2011 in Phoenix, Arizona.
Kara is focusing on raising her and her husbands’ son, Colt and training for Boston 2011 and London 2012. This release focused on her new sponsorship package with Amway’s brand Nutrilite. We wish Kara best of luck this coming weekend on her return to racing!
Amway‘s Nutrilite Brand Signs Kara Goucher
Renowned Marathoner Will Help Activate NUTRILITE Sponsorship of Rock ‘n’
Roll Marathons
Ada, Mich., Jan. 11, 2011 – Amway North America announced today that it has
signed world class distance runner Kara Goucher to represent NUTRILITE®
exclusively from Amway – the world’s leading brand of vitamin, mineral and
dietary supplements.
The NUTRILITE brand is a sponsor of the Rock ‘n’ Roll Marathon series –
races held in cities around the country that incorporate miles with music.
Goucher will represent the brand at several of these races, speaking at
race events, and appearing at the NUTRILITE mobile brand experience during
race weekend. Her name and likeness also will appear online and in print in
various NUTRILITE marketing collateral.
“As a competitive runner and a new mom, I’m more conscious than ever about
what my family and I put into our bodies,” says Goucher, who gave birth to
her first child in September 2010. “The NUTRILITE brand controls the
quality of its products very tightly, from seed to supplement, and I really
relate to its pursuit to be the very best.”
Goucher will endorse NUTRILITE vitamins, minerals and dietary supplements,
as well as sports nutrition and energy products, including protein bars,
sports drinks and recovery products, like NUTRILITE Endurance Cubes. These
gummy chews give a quick energy boost, fuel prolonged endurance, and help
your body replace key electrolytes lost during prolonged exercise.
Additional details regarding NUTRILITE activation elements featuring Kara
Goucher will be forthcoming.
“Kara Goucher is an excellent fit for the optimal health philosophy of the
NUTRILITE brand,” says Jori Hartwig, Vice President of Marketing for Amway
North America. “People actively pursuing a healthy lifestyle – whether
they’re elite athletes or weekend warriors – can relate to and be inspired
by her commitment to her sport and to her family’s well being.”
About Kara Goucher
One of America’s finest distance runners, Goucher rose to national
prominence at the University of Colorado in 2000, where she became the NCAA
Outdoor Champion in 3000 m and 5000 m, and the NCAA Cross Country Champion.
Goucher made history at the 2007International Association of Athletics
Federations (IAAF) World Outdoor Championships by winning bronze, the first
American medal ever in the women’s 10,000 meters. On the world stage in
Beijing in 2008, she finished 10th in the 10,000 meters, setting a personal
record and becoming the third-fastest 10,000-meter runner in U.S. history.
She also finished third in the 2008 New York City Marathon, a debut record
for an American woman and the best by an American woman in New York since
1994. Goucher then won the 2009 Lisbon Half Marathon and placed third in
the 2009 Boston Marathon, before taking 2010 off from competition to have
her first child, who was born in September.
Goucher lives in Portland, Ore., with her husband fellow American runner
and Colorado alum, Adam Goucher and their son, Colton. Goucher is currently
training for the 2011 Boston Marathon and the 2012 games in London.
About the Nutrilite Brand
Nutrilite is the world’s leading brand of vitamin, mineral and dietary
supplements (based on 2009 sales). Amway is so committed to total quality
control of its plant concentrates from seed to tablet, it offers the only
global vitamin and mineral brand to grow, harvest, and process plants on
its own certified organic farms. Nutrilite farms are located in California,
Washington, Mexico, and Brazil.
Amway North America also recently signed two- time professional football
MVP Kurt Warner to a multi-year endorsement agreement to represent the
entire NUTRILITE product line, including vitamins, minerals, dietary
supplements, as well as weight management, sports and energy products,
protein bars and sports drinks.
About Amway
Established in 1959 as a seller of household cleaners, Amway expanded and
diversified over the years and today sees its sales led by NUTRILITE food
supplements, herbals and vitamins and ARTISTRY® skin care and cosmetics.
Amway has helped millions of people lead better lives through consumer
products, business opportunities and generous sharing with the AMWAY ONE BY
ONE CAMPAIGN FOR CHILDREN® program. The company reported annual sales of
$8.4 billion for the year ending December 31, 2009.
