New Balance, the largest privately held performance running footwear & apparel company in the world, has moved its media planning & buying from Phd USA to PGR Media, it was announced in Advertising Age on March 28, 2011. Per Advertising Age, estimated media buying was $25 million for New Balance in 2010. Phd USA had handled media buying for New Balance since 2007.
New Balance, which as sales reported at $1.8 billion dollars in 2009, is one of the key players in the performance running footwear business, which has been hot for the past decade, defying the economic slowdown that most other industries faced over the past three years.
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