New Balance, the largest privately held performance running footwear & apparel company in the world, has moved its media planning & buying from Phd USA to PGR Media, it was announced in Advertising Age on March 28, 2011. Per Advertising Age, estimated media buying was $25 million for New Balance in 2010. Phd USA had handled media buying for New Balance since 2007.
New Balance, which as sales reported at $1.8 billion dollars in 2009, is one of the key players in the performance running footwear business, which has been hot for the past decade, defying the economic slowdown that most other industries faced over the past three years.
For more on this story, please read:
http://adage.com/article/agency-news/balance-shifts-media-duties-pgr-media/149614/
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Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys.
Theme song: Greg Allman, " I'm no Angel."
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