I know, the Economist is one of my guilty pleasures when I am flying to Europe or Asia (or a weekend at home). It’s not like watching No Reservations, reruns of House, or the Borgias, but it is close. Now that they have started a sports blog, showcasing their impressions of sports culture, I will be following everyday!
THE ECONOMIST ANNOUNCES NEW SPORTS BLOG
“Game Theory” To Focus On Sports From An Economist Perspective
The Economist announced today that it has added a new blog called “Game theory” to its website. The blog, which focuses on sports, will analyze and report on both major and minor sports from a distinctly Economist
perspective, addressing the politics, economics, science and statistics
of the world’s most popular games. The first few blog posts will cover
the US Open, screen golf in South Korea and the Rugby World Cup.
“Game theory” is the third blog to be added to The Economist’s website this year. In February The Economist
launched “Leviathan”, which covers public policy, and “Clausewitz”,
which covers diplomacy and defence. The website, which receives 6.4
million visitors per month, now has 22 different blogs on topics
including economics (“Free exchange”), business travel (“Gulliver”),
language (“Johnson”) and technology (“Babbage”).
“Sports are often discussed in The Economist‘s offices, just as they are in other workplaces,” said Tom Standage, digital editor of The Economist.
“This new blog lets our journalists share their passion for sports more
widely and extends our distinctive analytical approach into a new
About The Economist (www.economist.com)
a growing global readership (now 4.5m) and a reputation for insightful
analysis and perspective on every aspect of world events, The Economist is
one of the most widely recognised and well-read current affairs
publications. The paper covers politics, business, science and
technology, and books and arts, concluding each week with the
obituary. Its website (www.economist.com) offers articles from the past ten years, in addition to web-only content such as blogs, debates and audio/video programmes. The Economist is now available to download for reading on Android, iPhone, or iPad devices.
*Audit Bureau of Circulations, January-July 2011
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