ASICS America now has a major marathons on both the East & West coasts! Fascinating to see what they do with Honda LA Marathon sponsorship, stay tuned! The late Fred Lebow would be most pleased….
ASICS SIGNS MULTI-YEAR PARTNERSHIP WITH HONDA LA MARATHON
ASICS America Corporation is proud to announce its partnership with the
Honda LA Marathon as the official apparel and footwear sponsor. This will
be ASICS’ first sponsorship of the iconic “Stadium to the Sea” race that
will take place Sunday, March 18, 2012. This marks yet another ASICS’
sponsorship of a major marathon worldwide, including the ING New York City
Marathon, Tokyo Marathon and Paris Marathon.
The Honda LA Marathon is one of the four largest marathons in the U.S. and
one of the ten largest worldwide. The “Stadium to the Sea” course runs
through four cities – Los Angeles, West Hollywood, Beverly Hills and Santa
Monica – and the federal VA property, taking runners past a highlight reel
of sites starting at Dodger Stadium and including landmarks such as
Grauman’s Chinese Theater (mile 11.5), Sunset Strip (mile 14), Rodeo Drive
(mile 17) and finishing at the Santa Monica Pier.
“We are extremely proud that ASICS has added the Honda LA Marathon to its
world-class stable of races around the globe, including Tokyo, Paris and New
York,” says Nick Curl, Chief Operating Officer of the LA MARATHON LLC.
“ASICS is a premier company with a tremendous track record in the running
community. We look forward to working in partnership with ASICS in the
coming years to take the Honda LA Marathon to even greater heights.”
As the official apparel and footwear sponsor, ASICS has the opportunity to
promote the partnership nationally and locally with media, as well as
manufacture and sell co-branded licensed marathon merchandise. In addition,
ASICS will integrate its activation marketing campaign into race week
“We are excited to be part of this growing race,” says ASICS Vice President
of Marketing, Erik Forsell. “The landscape of a city like Los Angeles will
allow us to expand and demonstrate our marketing efforts like we do in New
York and enable us to partner with the biggest marathons on the east and
The “Stadium to the Sea” course debuted in 2010 with a record total of more
than 26,000 participants. In 2011, Ethiopia’s Markos Geneti shattered the
course record by nearly two minutes, with a world-class time of 2:06:35.
For more information on the Honda LA Marathon visit www.lamarathon.com.
ABOUT LA MARATHON LLC
We inspire athletes and connect communities. With thousands of volunteers,
tens of thousands of participants, and hundreds of thousands of spectators,
the Honda LA Marathon is one of the largest organized road races in the
Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an
old Latin phrase from which ASICS is derived and the fundamental platform on
which the brand still stands. The company was founded more than 60 years ago
by Kihachiro Onitsuka and is now a leading designer and manufacturer of
running shoes, as well as, other athletic footwear, apparel and accessories.
For more information, visit www.asics.com.
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