Christophe Lemaitre video, courtesy of ASICS Russia, note by Larry Eder

Really like this commercial, kind of fun seeing a French sprinter with Russian narration. The story is well developed, and Lemaitre comes off as the star he is coming to be. Lemaitre is being developed the old fashion way, by a coach who knows his stuff and who has the young sprinter's best interest in mind. Watching him coming off the curve is like seeing a huge energy source that is not yet focused.

And the Russian voice over, well, is, for me, perfection....(I would run it in Russian in US, would sure get some attention).

Like watching a play by Turgenev.

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