byLarry Eder
The signage, outdoor, digital, the apparel, and footwear for Boston can be seen everywhere. Collateral such as what adidas does in Boston is a daily affirmation to the grass roots running committee of adidas’s commitment to the sport.
In its 115th year, Boston becomes more and more relevant as the one race where you have to run fast, in relative terms, to get to the starting line.
In this release, adidas announces a new training program with Greg McMillan of the adidas McMillan Training Group. One of the most thoughtful coaches in our sport, Greg has helped runners of all levels improve their performances in the long distances and the marathon. We encourage you to read his suggestions and to heed his suggestions about warm weather running this weekend!
ADIDAS CELEBRATES 23 YEARS OF BOSTON MARATHON®
PARTNERSHIP WITH NEW TRAINING PROGRAM
adidas’ New Boston365 to Help Runners
Qualify for World’s Most Prestigious Road Race
PORTLAND, Ore. (April 13, 2012) – adidas celebrates its 23rd year as the official
footwear and apparel supplier of the Boston Marathon with the launch of
Boston365, a new training program designed to help runners achieve the
ultimate goal of running the world’s most coveted marathon.
In partnership with Fleet Feet Sports specialty running stores, adidas’
Boston365 program provides assessment, coaching and training to support
participants hoping to qualify for and gain entry into future Boston
Marathons.
“With elite coaching partners and deep roots in running
that stretch back to legends like Jesse Owens, Grete Waitz and current
marathoner Geoffrey Mutai, adidas offers a comprehensive and integrated
training program for those gunning to get better and faster to qualify
for the Boston Marathon,” said Mikal
Peveto, director of running, adidas America. “Combining our rich
performance heritage with our state-of-the-art personal coaching
platform allows us to provide runners with a truly unique vehicle to
achieve their personal best.”
Information and registration
for Boston365 will be available online at RunBoston365.com in June and
in-store at Fleet Feet Sports in September. The program includes micoach registration, which provides opportunities for runners to
improve performance and get faster. Subscribers can participate in
Coaching Circles run by local Fleet Feet training group leaders, develop
individualized and time-specific programs and create unique apparel to
celebrate a group’s quest to qualify.
Participants who don’t make it into next year’s marathon are invited redeem themselves during Run Your Own Boston on Patriot’s
Day. The top three participants who capture the best video of their
marathon will be entered into winning Boston Marathon entries for the following year.
“Race strategy is so important when it comes to preparing for the Boston Marathon,”
said Greg McMillan, adidas partner and McMillan Elite coach. “My one
piece of advice is to trust your training and preparation and once you
learn what works for you, stick with it and don’t switch it up during
the race. In the days leading to the race, don’t over rest or over
train. Above all, smile a lot to relieve anxiety and enjoy the
experience!”
Like
last year’s world record breaking performance by adidas athlete
Geoffrey Mutai and near fastest time by Caroline Kilel, the 116th
Boston Marathon promises to be another exhilarating year for the
brand. Both Mutai and Kilel will be returning to defend their records
along with several other adidas hopefuls including Nicholas Arciniaga of
Houston and Jason Hartmann of Chicago.
adidas is proud to provide the official footwear and apparel for the 116th
Boston Marathon. The Official Boston Marathon Jacket, the adizero
Boston 3 and adizero Adios 2 running shoes are available at the Boston Marathon Expo at Seaport World Trade Center, adidas.com
and Boston-area retailers Marathon Sports and City Sports. Fans and
runners can also visit a pop up adidas retail store in Copley Square.
adidas
running innovates high performance footwear and apparel to help
athletes of every level get faster and better for their sport. For more
information visit adidas.com and facebook.com/adidasrunning.
Fleet
Feet Sports is the industry leader in franchising successful,
community-oriented, specialty stores serving runners, walkers and
lifetime fitness enthusiasts. With 93 locations in 33 states and the
District of Columbia, Fleet Feet offers support for existing and
potential franchises out of its corporate headquarters in Carrboro, N.C.
Boston
Marathon®, B.A.A. Marathon™, and the B.A.A. Unicorn Logo are registered
trademarks of the Boston Athletic Association. Use of these trademarks
without written permission from the Boston Athletic Association is
prohibited.
Established
in 1887, the Boston Athletic Association is a non-profit organization
with a mission of managing athletic events and promoting a healthy
lifestyle through sports, especially running. The B.A.A.’s Boston
Marathon is the world’s oldest annual marathon, and the organization
manages other local events and supports comprehensive charity, youth,
and year-round running programs. Since 1986, the principal sponsor of
the Boston Marathon has been John Hancock Financial. The Boston Marathon
is part of the World Marathon Majors along with the Virgin London
Marathon, BMW Berlin Marathon, Bank of America Chicago Marathon, and the
ING New York City Marathon.
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