byLarry Ederadidas adizero is everywhere! The Sonic 3 is their new launch, with a compelling promo with Robert Griffin III. Griffin is former Baylor athlete, and Heisman winner. Some think he will surpass the records of Cam Newton!
Remember, sports marketing was virtually invented by adidas, with the late Horst Dassler, Jr. Their recent TV ads have drawn in Next Gen consumers. In the end, dear readers, it all comes down to one thing; when adidas makes killer product, consumers love the brand. adizero is lightweight and it looks great.
ADIDAS LAUNCHES ADIZERO SONIC 3 AT DICK’S SPORTING GOODS
Robert
Griffin III stars in new adidas commercial where heavy expectations
don’t weigh him down and adizero keeps him light and fast
PORTLAND, Ore. (April 18, 2012) –
Today adidas debuts the new adizero Sonic 3 TV commercial featuring top
NFL draft prospect and Heisman Trophy winner Robert Griffin III
training in the versatile and lightweight running shoe available
exclusively at Dick’s Sporting Goods.
Designed
to be lightweight with enough support and traction for speed drills and
weight training, the adizero Sonic 3 is the athlete’s ultimate running
shoe for year-round workouts.
In the commercial that debuts today on YouTube
and premiers on television April 21, the former record-setting Baylor
quarterback and three-sport high school athlete accelerates quickly
through footwork drills and sprints in the adizero Sonic 3.
“The
first thing that comes to mind when you put on the adizero Sonic is how
light it is,” said Griffin III. “It gives you a lot of support so you
can run long distances, but you can use it multiple ways. It has
support so you can lift in it and stay comfortable during a full day’s
workout.”
The
commercial, which was partially shot at Baylor’s Floyd Casey Stadium
where Griffin III set or tied more than 50 school records, looks at how
the heavy weight of pressure and heat of the spotlight are shattered by
what lightweight adizero shoes deliver.
“The
adizero Sonic 3 was built for the high school athlete with a faster,
more aggressive look,” said Mikal Peveto, director of running for adidas
America. “This is the ultimate go-fast shoe that runners, football
players and baseball players alike will use to break records to get to
the next level.”
Peveto
continued, “The newest member of the adidas family, RGIII, proved that
adizero lightweight shoes are core to a successful training regimen with
his explosive start off the line with the fastest 40-yard dash time for
a quarterback in half a dozen years and a near flawless Pro Day
performance.”
With maximum durability, the lightweight adizero Sonic 3 is built for speed and features full length adiPrene+ midsole technology for responsive cushioning with each stride. The shoe’s stitchless SprintWeb,
provides superior support to ensure your foot stays in place without
extra weight. An air mesh and totally new designed upper construction
offer maximum breathability and comfort.
The adizero Sonic 3 is available now for $85 in-store at Dick’s Sporting Goods and online at DicksSportingGoods.com and on adidas.com.
adidas
running innovates high performance footwear and apparel with easy to
understand benefits to help athletes of every level get faster and
better for their sport. For more information visit adidas.com/adizero and facebook.com/adidasrunning.
Dick’s
Sporting Goods, Inc. is an authentic full-line sporting goods retailer
offering a broad assortment of brand name sporting goods equipment,
apparel and footwear in a specialty store environment. The company also
owns and operates Golf Galaxy, LLC, a golf specialty retailer.
All images courtesy of adidas communications
