by RBR AdminThe US Olympic Committee announced the new Nike sponsored Team USA footwear and apparel for the London 2012 medal stands. I like the Windrunner apparel. We have sure come a long way since Kappa was doing the team uniforms!
FOR IMMEDIATE RELEASE
June 14, 2012
NIKE, U.S. Olympic Committee unveil Team USA medal stand footwear and apparel for London 2012 Olympic and Paralympic Games
NEW YORK, N.Y. -Nike and the United States Olympic Committee today unveiled the Team USA medal stand footwear and apparel for the London 2012 Olympic and Paralympic Games. For the first time, Nike will offer three distinct medal stand outfits for the athletes of the 2012 U.S. Olympic and Paralympic Teams. Each outfit will be worn by medalists of different
sports; however, every athlete will receive all three looks.
“Nike has developed a groundbreaking concept for U.S. athletes on the medal stand in London with innovative looks and thoughtful details that speak to American pride,” said USOC Managing Director of Consumer Products and Licensing Peter Zeytoonjian. “At the pinnacle moment in their drive for Olympic and Paralympic greatness, our athletes will be outfitted in the most revolutionary and eye-catching Nike products.”
Each of the three medal stand looks features a contemporary approach to classic silhouettes, combining performance, innovation and sustainability from head to toe. Soulful details, some of which are only visible to the athlete but are detailed below, complete each unique look.
“The medal stand is a pinnacle moment for these athletes,” said Global Creative Director, Martin Lotti. “The world is watching and we want to make sure the athlete looks and feels good in celebration of their achievement.”
The three Team USA medal stand looks for the London 2012 Games are as follows:
1) **Nike 21st C. Windrunner, Nike Bowerman Tech Pant and Nike Flyknit Trainer+
- Modeled after a sportswear staple, the “windrunner,” the Nike 21st C. Windrunner
is detailed with its trademark V-shaped chevron across the chest,
dotted with ventilation perforations across the back and finished off
with a hyper-reflective shell that burns bright under the most subtle
lights. Serving function and aesthetic, the “United States of America”
is applied with precision laser technology, while the lower back is
detailed with 50 perforations – one for each state. A badge on the
inside of the jacket, placed over the heart, reads “Team USA.” - A departure from the way Nike has produced footwear for the past 40 years, the new Nike Flyknit Trainer+
injects the DNA of a sock with strength and durability. The
revolutionary upper is knitted yarn and fabric variations for a
formfitting and virtually seamless shoe weighing only 7.7 ounces. - U.S. medalists from the following sports will wear this look:
§
U.S. Olympic Team: badminton, canoe/kayak, cycling (road, track),
diving, gymnastics, judo, modern pentathlon, rowing, sailing, swimming,
synchronized swimming, table tennis, taekwondo, tennis, track &
field, triathlon, volleyball (beach), weightlifting§
U.S. Paralympic Team: boccia, cycling, goal ball, judo, powerlifting,
rowing, sailing, swimming, table tennis, track & field, wheelchair
fencing, wheelchair tennis
2) Nike MKll Jacket, Nike Game Pant, Nike AF1 Lo/Slim
- Inspired by the first Nike-designed warm-ups for Brazil’s national soccer team, the Nike MKII Jacket
features a lean silhouette and satin finish. A crafted stand-up collar
gives the jacket an elegant, formal feel while reflective piping on the
sleeve calls attention to the American flag badge on the left arm.
Inspired by the placement on space suits, the flag patch is a proper
badge of honor for a different, but no less glorious journey. - The first ever basketball shoe to feature Nike Air-Sole units for cushioning, the Nike AF1
was originally released in 1982. Thirty years after its birth, the
footwear icon is modernized with a reflective upper to celebrate the
medal stand look. An inscription on the left and right foot insoles
reads “land of the free” and “home of the brave,” respectively. - U.S. medalists from the following sports will wear this look:
§ U.S. Olympic Team: basketball, field hockey, soccer, volleyball (indoor), water polo
§ U.S. Paralympic Team: sitting volleyball, soccer, wheelchair basketball, wheelchair rugby
3) Nike Varsity Bomber Classic, Nike Hawthorne Dri-FIT Stretch 5 Pocket Jean, Nike Blazer Mid LR
- The Nike Varsity Bomber Classic
is a homage to a classic American style piece – the varsity letterman’s
jacket. A brushed cotton canvas construction provides a durable look
while Nike Dri-FIT incorporated with the denim adds breathability and
comfort. Collegiate embroidery details include a satin-stitched “Land of
the free, home of the brave” script on the placket and “United States
of America” on the back. - The Nike Blazer Mid LR comes in
black suede with a reflective swoosh, natural gum rubber outsole and
tongue-tag authenticator. Nike’s Lunarlon cushioning innovation is
incorporated in the insole for hidden impact-absorption while
maintaining a clean aesthetic. - U.S. medalists from the following sports will wear this look:
§ U.S. Olympic Team: archery, boxing, cycling (BMX and mountain), equestrian, fencing, shooting, wrestling
§ U.S. Paralympic Team: archery, equestrian, shooting
Left to right: Windrunner, MKll Jacket, Varsity Bomber Classic
About the USOC
Founded
in 1894 and headquartered in Colorado Springs, CO., the U.S. Olympic
Committee serves as both the National Olympic Committee and National
Paralympic Committee for the United States. As such, the USOC is
responsible for the training, entering and funding of U.S. teams for the
Olympic, Paralympic, Youth Olympic, Pan American and Parapan American
Games, while serving as a steward of the Olympic and Paralympic
Movements throughout the country. For more information, visit TeamUSA.org.
