Premiere League Soccer? Twenty20 Cricket? The sports world is waiting to know Usain Bolt’s next daring move. But the Olympic gold medalists’ first starting position since the games is atop a 30 foot billboard in New York City.
The billboard, on the corner of Broadway and Lafayette Street, is the centerpiece of PUMA’s Win Campaign, celebrating the athlete’s victories in London. The campaign will be featured online on all PUMA properties and in stores around the world.
In true Bolt (and PUMA) style, the powerful new campaign proudly shows an image of the world’s fastest athlete draped in a Jamaican flag with the statement, “And Then Jamaica Conquered England,” just like Bolt captivated the world with his dominance on the race track. Direct link.