• Privacy Policy
  • Contact Us
  • Login
  • Register
  • Home
  • Archive
  • Contact Us
No Result
View All Result
  • Home
  • Archive
  • Contact Us
No Result
View All Result
No Result
View All Result
Home Reviews

ASICS Digital theatre: Lite-Show, deep thoughts by Larry Eder

Larry EderbyLarry Eder
September 28, 2012
0
0 0
0
SHARES
2
VIEWS
Share on FacebookShare on Twitter

RelatedPosts

The Worlds On NBC – Thoughts & Views From TV On Day 2-4

For Shoe Geeks, The Mudroom BackPack Quartable Answers the Needs of Track & Field athletes and coach!

Valencia Marathon sells out its 33,000 race bibs and sets a new record for registrations.

After viewing the videos presented by ASICS America, I determined to categorize them as digital theatre. ASICS America, after a slow start on the digital culture, gets it. 

Theater was the way most people, in the middle ages and renaissance, learnt about the happenings in the world, took their entertainment, and learnt about their local world. The digital world has provided a plethora of sound bites, and information, much of it worthless, but still shoved in our face at an alarming rate and with much fanfare. 
 


To engage the consumer, or potential consumer in a conversation, one must provide them with something of interest, or something that catches the eye. A consistent approach to media, or giving the consumer some time to absorb  or  to see the aforementioned digital messaging, helps create not only a habitual behavior, but also, gives the consumer a chance to absorb the messaging. Fascinating how so many media experts and agencies think shoving a message down a consumer’s throat is going to get the desired effect. 

Too many brands in our business are treating the consumer, or potential consumer as lemmings. Lemmings, as some may know, a tiny mammal who would jump over the proverbial cliff when nature or nurture provoked them, due to over population, lack of food, a bad reality TV show, etc.

In this day of multi-platform branding, it still comes down to the classic Mad men precepts: Keep the messaging clear, engage the consumer, and give them time to develop a comfort zone. 

In the thirty-five years I have been in this business, advertising comes down to three themes: the loneliness of the long distance runner, making running shoes sexy, or how enlightened one is when they run. 

Minimalism was not only a reaction to footwear that may have been too much, it was also a critique of the messaging and the branding of running footwear in particular. Don’t believe that? Then, grab a copy of Run Simple, see the message–to truly enjoy the sport, keep it as simple as possible, from the feet up. 

At this time, the Running Network reviews over 45 brands of running footwear, broken down to trail, performance running and minimalist, among others. How does one stand out? As most brands do no advertising, or marketing, it comes down to the top 15 brands or so to distinguish themselves with their messaging. 

ASICS America has taken three videos, made them interesting, thought provoking, and then allowed, you, the consumer to consider the brand.  

This first video is fun, light, but gets the point across. The ASICS Light reflective gear can be seen. You are seeing it. How will it make you feel when you run at night, worrying about the driver near you, on the phone and telling his kids to quiet down in the back seat? Will that extra bit of reflective technology make the difference? 

That is the message. You think, you engage, you get it. An inventive way to get across a technology message that could save your life. 

Running Network
 

Author

  • Larry Eder
    Larry Eder

    Larry Eder has had a 51-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."

    View all posts

Previous Post

My new training group, by Justin Lagat, note by Larry Eder

Next Post

2012 BMW Berlin Marathon: Quick, Quick…Quicker, by Pat Butcher, note by Larry Eder

Larry Eder

Larry Eder

Larry Eder has had a 51-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."

Similar Post

Conversations with Larry: Shawnti Jackson signs NIL deal with Brooks Running
Convos w LE

Conversations with Larry: Shawnti Jackson signs NIL deal with Brooks Running

September 23, 2023
Coffee With Larry, Berlin Marathon is tomorrow, US Olympic Trials will be well presented, but hotels and Air BnBs are already charging more!
Coffee With Larry

Coffee With Larry, Berlin Marathon is tomorrow, US Olympic Trials will be well presented, but hotels and Air BnBs are already charging more!

September 23, 2023
Will a win -or anything else- matter for Eliud Kipchoge at the 2023 Berlin Marathon?
World Marathon Majors

Will a win -or anything else- matter for Eliud Kipchoge at the 2023 Berlin Marathon?

September 23, 2023
Coffee with Larry, Nike Pre Classic : Best Edition Ever!
Training Tips

2023 RunBlogRun Fall Cross Country Training & Racing, Week 2, day 6, a day at the races!

September 23, 2023
Tigst Assefa targets course record once more in Berlin, BMW BERLIN-MARATHON on Sunday with fastest ever women’s field
Events

Tigst Assefa targets course record once more in Berlin, BMW BERLIN-MARATHON on Sunday with fastest ever women’s field

September 22, 2023
WC / Day Eight: Relay Madness:  4×1 Sweep For USA, Mondo’s Perfect Game Strikes Gold
Athletics Chat

Athletics Chat, Epilogue on Episode 102, Deep thoughts on the Summer of 2023

September 22, 2023

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Subscribe to RunBlogRun's Global News Feed

Wake up to RunBlogRun’s news in your inbox. Sign up for our newsletter and we’ll keep you informed about the Sport you love.

*we hate spam as much as you do

  • Trending
  • Comments
  • Latest
USATF / Day Four:  USA’s Assembled Team Is Ready!

Abby Steiner replies via twitter, on the curiosity about her new professional running contract

August 27, 2023
An epic pole vault competition

An epic pole vault competition

August 26, 2023
2022 USATF Outdoor Champs: Melissa Jefferson takes the Women’s 100m title in windy 10.69!

The curious case of Sha’Carri Richardson: How can the sprinter turn around her career?

February 8, 2023
Reborn Sha’Carri Richardson comes back from the brink and is now ready to become the world champion

Reborn Sha’Carri Richardson comes back from the brink and is now ready to become the world champion

July 17, 2023
What happened to the crowd at Eugene?

What happened to the crowd at Eugene?

7
Asafa Powell, Considering Longevity in Sprinting

The RunBlogrun Interview: Asafa Powell

5
2022 Munich Diary, Day Five, a Great Friday Night

2023 European Athletics Indoor Champs, The Women’s 60m, who will win the final tonight?

5
TCS New York City Marathon Broadcast to be Available in More Than 530 Million Homes Around the World on Sunday, November 6

RunblogRun Editorial: The Sorry State of Running Television Coverage, by Peter Abraham, note by Larry Eder

4
Conversations with Larry: Shawnti Jackson signs NIL deal with Brooks Running

Conversations with Larry: Shawnti Jackson signs NIL deal with Brooks Running

September 23, 2023
Coffee With Larry, Berlin Marathon is tomorrow, US Olympic Trials will be well presented, but hotels and Air BnBs are already charging more!

Coffee With Larry, Berlin Marathon is tomorrow, US Olympic Trials will be well presented, but hotels and Air BnBs are already charging more!

September 23, 2023
Will a win -or anything else- matter for Eliud Kipchoge at the 2023 Berlin Marathon?

Will a win -or anything else- matter for Eliud Kipchoge at the 2023 Berlin Marathon?

September 23, 2023
Coffee with Larry, Nike Pre Classic : Best Edition Ever!

2023 RunBlogRun Fall Cross Country Training & Racing, Week 2, day 6, a day at the races!

September 23, 2023

Popular Stories

  • USATF / Day Four:  USA’s Assembled Team Is Ready!

    Abby Steiner replies via twitter, on the curiosity about her new professional running contract

    0 shares
    Share 0 Tweet 0
  • An epic pole vault competition

    0 shares
    Share 0 Tweet 0
  • The curious case of Sha’Carri Richardson: How can the sprinter turn around her career?

    0 shares
    Share 0 Tweet 0
  • Reborn Sha’Carri Richardson comes back from the brink and is now ready to become the world champion

    0 shares
    Share 0 Tweet 0
  • What happened to the crowd at Eugene?

    0 shares
    Share 0 Tweet 0
Conversations with Larry: Shawnti Jackson signs NIL deal with Brooks Running
Convos w LE

Conversations with Larry: Shawnti Jackson signs NIL deal with Brooks Running

September 23, 2023
Coffee With Larry, Berlin Marathon is tomorrow, US Olympic Trials will be well presented, but hotels and Air BnBs are already charging more!
Coffee With Larry

Coffee With Larry, Berlin Marathon is tomorrow, US Olympic Trials will be well presented, but hotels and Air BnBs are already charging more!

September 23, 2023
Will a win -or anything else- matter for Eliud Kipchoge at the 2023 Berlin Marathon?
World Marathon Majors

Will a win -or anything else- matter for Eliud Kipchoge at the 2023 Berlin Marathon?

September 23, 2023
Coffee with Larry, Nike Pre Classic : Best Edition Ever!
Training Tips

2023 RunBlogRun Fall Cross Country Training & Racing, Week 2, day 6, a day at the races!

September 23, 2023

Recent Tweets

Next Post

2012 BMW Berlin Marathon: Quick, Quick...Quicker, by Pat Butcher, note by Larry Eder

runblogrun

RunBlogRun comments on the global world of athletics, sports & ethics, and the Olympic movement. @runblogrun

Browse by Category

Newsletter

Subscribe to our mailing list to receives daily updates direct to your inbox!

  • Home
  • Archive
  • Contact Us

© 2022 Run Blog Run - All Rights Reserved

No Result
View All Result
  • Archive
  • Contact Us
  • Home page
  • My Account
  • Sample Page

© 2022 Run Blog Run - All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

Select a password for yourself. (minimum length of 8)

Paste here the user biography.

Provide here the twitter screen name. i.e. @RunBlogRun

Provide here the instagram screen name. i.e. @RunBlogRun

Provide here the facebook profile URL. i.e. http://www.facebook.com/RunBlogRun

Provide here the linkedin profile URL. i.e. https://www.linkedin.com/in/larry-eder-5497253

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist