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Home Running Shoes

ASICS Shoes Earn top Honors, release, note by Larry Eder

Larry Ederby Larry Eder
September 1, 2012
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ASICS release on the Best New Shoe award from the RunningNetwork.com and Editor’s Choice award from Runners World. As we always tell you in the RN Shoe Reviews, please use our reviews as a starting point on your search for the right shoe for you, and also, always purchase your shoes from a run specialty store. There are 450 of them around the country, you should have one pretty close by….
ASICS SHOES EARN TOP HONORS
-GEL-Scout receives Runner’s World “Editor’s Choice” and GEL-Lyte33 is awarded “Best New Shoe” from Running Network-


 
ASICS America is proud to announce the GEL-Scoutâ„¢ and the GEL-Lyte33â„¢are the latest shoe styles to earn top honors from two significant running authorities. Runner’s World magazine has awarded the GEL-Scout the “Editor’s Choice” award in the October Trail issue and Running Network has named the GEL-Lyte33 the “Best New Shoe” in the Fall shoe guide.
 
“We are honored to be recognized by two leaders in the running community,” says Jim Monahan, ASICS Vice President of Footwear. “This recognition from our peers in the industry validates the research, technology, and design efforts that we put into making the most innovative products. We are delighted to continue to receive such accolades for our shoes year after year.”
The Runner’s World “Editor’s Choice” award is given to an outstanding shoe that successfully combines the highest-quality design and technology. Winners received the highest marks from the Runner’s World Shoe Lab, the “wear-testers” and the editors. According to Runner’s World magazine, the worldwide authority in running, the GEL-Scout “offers a smooth, pillowy-soft ride reminiscent of the Cumulus and Nimbus–ASICS’ popular neutral-cushioned road models.”  The article points out features such as the “protective bumper at the front of the shoe that shields your toes” and “the closed-mesh upper which helps keep out moderate amounts of water and dirt.” Overall the GEL-Scout is “a well-cushioned ride that feels light and nimble.” New for Fall 2012, the GEL-Scout offers protection, comfort and durability on the trail in a lightweight (12.1 oz. men’s, 9.8 oz. women’s) package. It retails for $120.
 
In addition, Running Network has presented ASICS with the “Best New Shoe” award in the Fall shoe guide for the GEL-Lyte33. Running Network has 23 print and digital publications as well as 29 websites and social media channels. The reviews can be seen at runningproductreviews.com and on RunningNetwork.com sites. Testers are fitted for their biomechanical needs and run 100+ miles to evaluate the shoe’s performance. According to the Running Network article, “While spare, the GEL-Lyte33 doesn’t feel skimpy under the tongue or in the ankle collar. Its lightweight, sleek design, and excellent cushioning were responsible for the Gel-Lyte33 receiving our award for Best New Shoe.” The GEL-Lyte33 debuted in April as the newest additional to the ASICS 33 Collectionâ„¢. The shoe is not only the lightest model (8.6 oz. men’s, 6.8 oz. women’s), but also the most flexible while still providing high levels of comfort and cushioning. According to a tester, “The best thing is they are really light and really fast!” The GEL-Lyte33 retails for $100.
 
For more information, visit www.asics.com

Author

  • Larry Eder

    Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."

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Larry Eder

Larry Eder

Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."

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