World Records are rare. David Rudisha’s World Record 800 meter run brazenly ignored the rules of middle distance races in Olympic events. Most medals are won with conservative races, and big kicks. David Rudisha wanted to show that he was not only the gold medalist, but also the man who would break his own world record.
The Shoe Addicts, with the kind assistance of adidas, developed this digital salute of David Rudisha’s World Record and gold medal performance in London.