This is part of the recent ASICS digital theatre, titled Black Belt. ASICS is using video to show off their technology and also their creativity. The video entertains, but also positions ASICS America as a brand that looks at technology out of the box, so to speak.
So, the Black Belt judo expert smashes a tower of bricks-no problem. Then, he tries to smash same tower, with a GEL-Nimbus 14 on top. Does not work. He tries again. Does not work. He looks at the shoe, places it down, bows in honor to a show that has vanquished him.
ASICS ends the film, old movie style, and with Run Softer. Pretty cool, get the point?