SCC Events announces Long term partnership with Infront Sports & Media, release, note by Larry Eder

GÃ¼nter Netzer, Executive Director, Infront, and Klaus Wowereit, Governing Major, Berlin, photo credit: BMW BERLIN MARATHON/Camera4

In Germany, marathon running is healthy. BMW Berlin sold out for 2013 in three and one half hours, and BMW Frankfurt will be a huge success tomorrow. In this release, BMW Berlin hired a new group to sell sponsorships.

New partnership: SCC EVENTS and Infront Sports & Media
The event also signified the start of the new partnership between SCC EVENTS, organiser of the BMW BERLIN MARATHON and Infront Sports & Media, represented by its member of the board of directors GÃ¼nter Netzer. As an industry leader in sports business, Infront enjoys long-lasting partnerships with 130 rights holders and hundreds of sponsors and media companies worldwide. In Germany, the company markets amongst others the DFB Cup, the matches of the German national football team, a number of Bundesliga clubs including FC Schalke 04 and SV Werder Bremen, the prestigious Vierschanzentournee and various other high-profile World Cup events in winter sport.

The new, long-term partnership between SCC EVENTS and Infront covers the marketing of sponsorship packages and the distribution of the worldwide media rights for the BMW BERLIN MARATHON. It is also planned that the Infront subsidiary Host Broadcast Services (HBS) will carry out the media production from 2013 onwards, in order to offer broadcast partners around the world a first-class TV signal and attractive formats. Successful projects undertaken by the company include the production of top sports events such as the FIFA World Cupâ„¢, the Asian Games, the French Football League and the triathlon-series Ironman.

Christian Jost, CEO of SCC EVENTS handling marketing, says: “The partnership with Infront is an additional step towards the future for us as organiser of the BMW BERLIN-MARATHON. In 2010, we took the production of the live television images into our own hands to ensure live broadcast coverage of the event. From the cooperation with Infront, we expect highly professional support of our marketing efforts, in order to further develop the BMW BERLIN MARATHON.”

GÃ¼nter Netzer, Executive Director at Infront, adds: “The BMW BERLIN MARATHON belongs to the most prestigious international city marathons and we are pleased to contribute our know-how in all areas of marketing and media exploitation. The aim of the cooperation with SCC EVENTS is to further increase the appeal of this extremely popular event for fans and commercial partners. This partnership is a strategic step for Infront to extend our portfolio in the growth segment of mass-participation events for media and sponsors.”

And Klaus Wowereit, Governing Major of Berlin, comments the new partnership as follows: “The Marathon being one of the most prestigious sports events in the German capital is now cooperating with an international sports marketing company. This is going to make the Berlin Marathon even more a flagship of the city of Berlin.”

This Day in Track & Field, May 12, Joan Benoit Samuelson takes Olympic Trials Marathon weeks after arthroscopic surgery (1984), compiled and written by Walt Murphy

Coffee with Larry (on You Tube), May 6, 2025, Thoughts on Grand Slam Track Miami, Shanghai Diamond League, and my Chat with BBC!

Galen Rupp at the 2024 Bank of America Chicago Marathon; Deep thoughts on how you build a long term career!

Author

Larry Eder
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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