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ASICS Brazil announces new President, Giovani Decker, release, note by Larry Eder

Larry EderbyLarry Eder
November 8, 2012
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ASICS continues to stay focused on the prize, performance product leads the game. In this release, ASICS Brazil names a new president of a key ASICS territory with the upcoming Olympics. 



Giovani Decker, photo courtesy of ASICS Communications

Giovani.jpg

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ASICS BRAZIL ANNOUNCES NEW PRESIDENT


ASICS Brazil, a subsidiary of ASICS America Group, announced today the appointment of Giovani Decker as President effective immediately.


“Congratulations to Giovani Decker on his new role as President,” says ASICS America Group President and CEO Kevin Wulff. “I look forward to working with Giovani on penetrating and growing the ASICS brand in Brazil.”


Decker has served as ASICS Brazil’s General Manager and Vice President since 2010 and is the first Brazilian President for ASICS Brazil. Previously, Osamu Sasada held the position and has been instrumental within the ASICS organization for the past 30 years. He will return to ASICS’ Global Headquarters in Kobe, Japan. Under Sasada’s guidance, Brazil’s sales grew over 40 percent in the last year to become a top sports company.


“We are thrilled with the appointment of Giovani Decker to his new role as President for Brazil,” said Osamu Sasada, ASICS Corporation. “I have worked closely with Giovani for the past three years and am confident he will excel and continue to challenge ASICS Brazil to become a leading sports brand.”


Marketing efforts are playing an integral role in the growth in Brazil. In 2011, ASICS Brazil opened its first flagship store and developed “Golden Four,” a four half-marathon series in major cities in Brazil, including Sao Paulo, Rio de Janeiro Brasilia and Belo Horizonte. Athlete sponsorship has also grown with over 30 athletes representing ASICS Brazil at the 2012 Game in London.


“I am truly honored and excited to lead ASICS in Brazil,” says ASICS Brazil President, Giovani Decker. “I see many opportunities for us to become a leading brand within this market and I am encouraged by the economic growth being experienced in Brazil.”



Author

  • Larry Eder
    Larry Eder

    Larry Eder has had a 51-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."

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Larry Eder

Larry Eder

Larry Eder has had a 51-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."

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