I am sharing this video from Oiselle because it shows the level of work that a small company goes through to make sure that they have legal uniforms in international competitions. Look at Oiselle, and then consider the money and time spent by Nike, adidas, ASICS, Saucony, NB, PUMA and Mizuno, among others, on developing their compliant uniforms for World Champs, Olympics and Samsung DL events.
Where will the logo discussion go? Stay tuned. But for the federations, USATF has given much ground in US competitions. Don’t blame them for international level competitions. The groundswell of support for changes in logos and sponsorship opportunities will be fascinating to observe.
We congratulate Oiselle for putting their bucks into running and supporting athletes, events and the sport.
The key to growth is keeping our present sponsors happy and showing them new ways to grow in our sport, as well as finding new sponsors.
How do we tell our story?