New Balance put their money where their feet are, and donated one million dollars to the One Fund Boston. This is an example of how members of the industry have reached to the city of Boston in their time of need. It should not be surprising to anyone that companies who make their living in running have been among the first to put together programs to raise money for the victims and families of those injured or murdered in the Boston bombing.
NEW BALANCE MAKES A DONATION TO ONE FUND BOSTON
April 22, 2013 – Boston – New Balance Athletic Shoe Inc. announced today a $1 million donation to One Fund Boston to aid those most affected by the tragic events that occurred at the Boston Marathon. With this donation New Balance‘s contribution is in support of the innocent victims of this tragedy, first responders and to its hometown.
One Fund Boston was established by Mayor Thomas M. Menino and Governor Deval Patrick, in response to the events at the Boston Marathon in order to swiftly support those directly impacted. New Balance, which recently announced the construction of a new headquarters in Boston, will continue its more than century long connection to the city continuing to take pride in its history of supporting Boston, its residents, athletes and visitors.
In addition to this donation, New Balance associates that contribute to One Fund Boston will be matched by the New Balance Foundation.
“The events at the Boston Marathon shook the streets of Boston but not the spirit of our city,” said Anne Davis, Executive Vice President of Administration for New Balance said. “In the aftermath of this tragedy and the remarkable scenes of heroism and bravery, we have never been more proud to be a part of the landscape of Boston. Our thoughts and prayers are today and always will be with the victims of this tragedy.”
New Balance‘s donation to One Fund Boston and associate match program represent efforts to quickly answer the call to action by city and state officials and stand together as one, with Boston.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only athletic shoe company that manufactures footwear in the U.S. with 25% of our U.S. footwear shipments produced at five New England facilities. The company also operates a manufacturing facility in Flimby, U.K. New Balance employs more than 4000 associates around the globe, and in 2012 reported worldwide sales of $2.4 billion. To learn more about how New Balance Makes Excellent Happen, please visit http://www.newbalance.com.