We applaud the companies such as adidas, Saucony, New Balance and many others who are putting money where their proverbial feet are. This #BostonStrong program is a wonderful example of how the industry is coming together to support the victims and families of the Boston Marathon carnage.
My suggestion: order a medallion, and order a shirt, then go out for a run, or a walk, and consider the four people who were killed in the Boston Marathon, including the MIT police officer, and the 181 injured. Their days started out like normal on April 15, and ended in horror. Also consider the amazing medical staff, Boston volunteers, and law enforcement, who were able to save so many on the day that war was declared on being a runner.
SAUCONY INTRODUCES ‘#BOSTONSTRONG LACE MEDALLION’ TO BENEFIT
BOSTON MARATHON VICTIMS AND FAMILIES
Boston-based performance running brand encourages runners to show their support for victims with specially created shoelace medallion; Saucony to donate 100 percent of sales to The One Fund Boston
LEXINGTON, MA (April 23, 2013) − In an effort to inspire runners to honor and support the people most affected by the tragic events that occurred in Boston on April 15, Saucony has created the #BostonStrong Lace Medallion to be offered as a fundraiser for The One Fund Boston. The two-sided medallion features the viral hashtag and unity motto #BostonStrong on one side and a custom-designed, laced-up heart icon on the other.
Runners can obtain the #BostonStrong Lace Medallion for five dollars per pair. For every pair of medallions purchased, Saucony will donate 100% of sales to The One Fund Boston, established by Massachusetts Governor Deval Patrick and Boston Mayor Thomas M. Menino to help the victims of the Boston Marathon bombings.
Consumers can pre-order the #BostonStrong Lace Medallions at saucony.com beginning Wednesday, April 24th. Medallions will be available to ship within three to four weeks.
Consumers are also encouraged to go to onefundboston.org to make a direct donation.
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Larry Eder has had a 50-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself."
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