ASICS America and Christina Applegate's Right Action for Women launch their second pink collection in honor of Breast Cancer Awareness month (October), release, note by Larry Eder

Footwear companies have found strong support from the running community for supporting programs that support cancer awareness, and the program between ASICS America and Christina Applegate is a fine example of such support.

ASICS American continues to expand their awareness programs, in September, October and November, with programs that bring awareness to childhood cancers, breast cancer and prostate cancer.

ASICS America has again joined forces with Christina Applegate’s Right Action for Women to launch their second pink collection in honor of Breast Cancer Awareness month this October, including the brand’s most popular footwear and apparel items in the signature BCA pink.

After receiving her own breast cancer diagnosis in 2008, Christina Applegate created Right Action for Women to educate women and encourage them to talk to their doctors about appropriate screening. Christina is excited to partner with ASICS for a second year on their BCA collection, and continue the embodiment “sound body, sound mind” mantra through the special pink products.

Available throughout the month of October, the ASICS Right Action for Women Collection will include the new ASICS GT-1000â„¢ 2 PR running sneaker, ASICS The Smugglerâ„¢ Sports Bra, ASICS Pink Ribbon Nimbus Classic LC sock, and for the first time the ASICS GT-1000â„¢ GS 2 PR running sneaker for kids, all in the breast cancer awareness signature pink. Product details and descriptions are below.

Product Details**:

Â· ASICS GT-1000â„¢ 2 PR running sneaker – The latest generation of the GT-1000â„¢ Series gets an energetic update, including more Rearfoot GELÂ® Cushioning and a sleek new upper. The additions of full-length SpEVAÂ® 55 lasting and full blown rubber outsole provide mild to moderate overpronators an extra boost of comfort to the beloved bouncy ride (SRP $100)

Â· ASICS GT-1000â„¢ GS 2 PR running sneaker (kids) – This exciting new update of the GT-1000â„¢ 2 GS PR provides excellent cushioning and a stable platform, thanks to DuoMaxÂ® Support and Rearfoot GELÂ® Cushioning. Built to be comfortable, durable, and fun. ($65.00)

Â· ASICS Pink Ribbon Nimbus Classic LC sock – This classic features the high-density cushioning that feels like a cloud under your feet with a pink ribbon signifying ASICS’ support of breast cancer awareness and research (SRP $9.00)

Â· ASICS The Smugglerâ„¢ Bra – Provides soft, seamless comfort, removable cups for shaping and a pink ribbon signifying ASICS’ support for breast cancer awareness and research. (SRP $42.00)

** ASICS AMERICA has guaranteed a minimum donation of $100,000 up to $125,000 from the specially marked products made available at retail stores nationwide.

There is a widget at http://rightactionforwomen.org/ to show your support and concern for the Right Action for Women program.

Author

Larry Eder

Larry Eder has had a 51-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."

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