Spenco Launches New Brand Ambassador, release, note by Larry Eder

Spenco has launched a new brand ambassador program. Spenco was the company that developed insoles and footwear accessories over two decades ago. With so many competitors, Spenco has become the Xerox of footwear accessories. How does one stand out? Grass roots communications, and brand ambassadors is a smart start. The key for Spenco is to keep a consistent level of communication with the trade and the consumer.

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SPENCO LAUNCHES NEW BRAND AMBASSADOR PROGRAM

WACO, TX – (Marketwire – Oct, 2, 2013) – Spenco Medical Corporation announced today the launch of Team Spenco, their new Brand Ambassador program consisting of dedicated athletes who utilize Spenco insoles, footwear and medical products to pursue their passion. Spenco’s innovative footbeds feature a biomechanically accurate shape that provides foot alignment, motion control and cushioning to assist our Ambassadors in their training, racing and recovery.

Jeff Antonioli, Spenco’s VP of Sales and Marketing, said, “We are very excited about the creation of Team Spenco. These devoted athletes each have an inspirational story that helps define our brand vision. They realize the importance of proper foot care when training and competing at a very high level. Our TOTAL SUPPORT^Â® and Polysorb^Â® insoles will help these athletes log mile after mile while keeping them healthy and protected, while our footwear, built on the same orthotic base as our insoles, will enable them to recover faster after hard workouts”

The official Spenco Brand Ambassador Roster:

Melissa Mast: Marathoner, trail runner, finished 21 marathons

Melina Glusac: Former professional distance runner and 3-time national champion

Jeff Landauer: Ultra-marathoner, triathlete, 2006 Ultraman World Champion

Jeniffer Paneta: Road racer and ultra-marathoner

Keith Levasseur: Marathoner, ultra-marathoner, ran 2:46 marathon in flip flops

Erin McManus: Triathlete and Ironman finisher

Chris Wickard: Triathlete and 2013 Sprint National Masters Champion

Spenco TOTAL SUPPORT^Â® insoles are good for athletes who are seeking motion control and alignment, and they come in three styles: TOTAL SUPPORT^Â® Max, TOTAL SUPPORT^Â® Original and TOTAL SUPPORT^Â® Thin, offering advanced support for the heel and arch, increased shock absorption and optimal motion control for all athletes, in all sports. The retail price of Spenco TOTAL SUPPORT^Â® insoles is $36.99.

Spenco Polysorb^Â® insoles are ideal for athletes who desire optimal cushioning. Spenco Polysorb^Â® insoles come in a variety of styles to satisfy every athlete’s need. They cradle your feet with targeted cushioning to improve athletic performance, while prolonging the life of your shoes. The retail price of Spenco PolysorbÂ® insoles ranges from $19.99 to $24.99.

Spenco Medical Corporation
Dr. Wayman Spence, a renowned footcare specialist, founded Spenco in 1967. For more than 45 years, Spenco has focused on innovative product development and superior service to differentiate itself in the outdoor, sports, footcare and medical markets. For more information on SpencoÂ® Products, please visit www.spenco.com or call 1-800-877-3626.

Anyone interested in becoming a Spenco Brand Ambassador can send your story to Amabassador@Spenco.com.

Larry Eder

Larry Eder has had a 50-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself."

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