WACO, Texas (Jan. 21, 2014) – It’s race day, and many questions run through an athlete’s mind. Did I train hard enough? Will I make the cutoff time?
Whether their feet have the support needed to perform comfortably shouldn’t be one of those questions, thanks to a new line of premium performance insoles launched by Spenco and the IRONMANÂ® Franchise. IRONMAN RACE and IRONMAN TRAIN Insoles are now available as many athletes begin training for 2014.
“These are the most technically advanced insoles ever created; there’s nothing else out there like them,” said Jeff Antonioli, Spenco’s vice president of sales and marketing.
The insoles offer a unique combination of cushioning and stability ideally suited to the demands of training and racing. Unlike the sock liners that come with athletic shoes, IRONMAN Replacement Insoles use better materials and cutting-edge technologies that cushion, stabilize and support. They incorporate SpencoÂ® TOTAL SUPPORTÂ® Technology and the patent-pending 3-PODâ„¢ Modulation System.
TRAIN insoles provide rigid arch support for demanding training. RACE insoles are lightweight with a flexible arch for race day.
Bill Reifsnyder, a former U.S. National Marathon champion, calls the insoles a smart investment for athletes to make in their feet, the foundation of their performance.
“The repetitive nature of endurance sports can cause even the slightest inefficiency in an athlete’s stride to result in an injury over time,” Reifsnyder said. “The Ironman RACE and TRAIN insoles provide runners with optimal support and cushioning, enabling them to stay healthy, improve their gait and perform better.”
The insoles reduce friction, which can cause blisters. They can also extend the life of running shoes.
Antonioli said Spenco is targeting specialty running shops and other retailers, who have responded enthusiastically. The IRONMAN Insoles are available on the Spenco website. Both types retail for $49.99.
“The IRONMAN brand is synonymous with the ultimate endurance challenge, and these insoles deliver in helping athletes conquer their challenges,” he said.