byLarry Eder
HOKA ONE ONE® Signs Middle-Distance Runner Mike Rutt To Elite Team
Rapidly growing running shoe brand’s revolutionary design works on and off the track
Richmond, CA (February 11, 2014) – HOKA ONE ONE®, designers of the revolutionary oversized cushioned running shoe with engineered midsole geometry and a division of Deckers Outdoor Corporation (NASDAQ: DECK), is proud to announce it has added middle-distance runner Mike Rutt to its team of elite athletes.
This past weekend in Boston, Mass., Rutt ran the anchor leg on his New Jersey / New York Track Club’s 4 x 800 meter relay team that broke the existing world record. Unfortunately they lost the race by 11 100ths of a second to the USA All Stars, so while they broke the old record, they did not set the new world record.
“We are proud to have Mike Rutt on our team,” HOKA ONE ONE Brand President, Jim Van Dine said. “Having a high caliber middle-distance runner in addition to our ultra marathon runners proves that the revolutionary HOKA ONE ONE design works for every type of runner imaginable.”
Rutt’s highest achievements include being a 2012 Indoor World Championship Finalist and being a four-time All American while at the University of Connecticut. Rutt is based in Princeton, New Jersey.
“This is so much more than just a sponsorship,” Rutt said. “For me, this is about a company putting their faith in me to represent their brand well, both on and off the track. It’s an opportunity for me to continue to grow in the sport. I am honored and feel very privileged to work with such a tight-knit group of people and a brand that has been growing exponentially since they started in 2010.”
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About HOKA ONE ONE
HOKA ONE ONE was founded in 2009 by Jean-Luc Diard and Nicolas Mermoud and was created to design shoes that offer improved performance primarily for ultrarunners. Deckers Outdoor Corp. acquired the brand in late 2012 and is investing to broaden the product line to service all runners. Due to HOKA ONE ONE’s unique ability to provide cushioning while still offering stability, runners may greatly benefit from a product that is designed to greatly reduce the amount of stress on their lower legs and body.www.hokaoneone.com
About Deckers Outdoor Corporation
Deckers Outdoor Corporation is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®. Deckers Outdoor products are sold in more than 50 countries and territories through select department and specialty stores, 117 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Outdoor has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.For more information, please visit www.deckers.com.
