byLarry EderSpenco Medical invented the foot care accessory business. Then, they just sat there and watched their competition build and build and build. Now, footcare accessories are nearly nine- teen percent of accessory sales in run specialty.
Spenco runs with new sales position to reclaim dominance
Len Chatwin to steer Spenco’s cutting-edge products to more running stores
WACO, Texas (Feb. 12, 2014) – Spenco has hired a New Balance sales veteran to lead the charge for increasing its presence in the growing “running specialty” market. Len Chatwin will serve as Running Specialty Sales Director, a new position created by Spenco. Chatwin has spent the last 15 years covering independent retailers with products like New Balance and Brooks shoes and apparel.
Spenco’s roots are in running specialty, a market the company dominated for many years, said Vice President of Sales and Marketing Jeff Antonioli. “We are extremely proud to have Len working with our sales reps to bring our latest products and technologies to life in retail stores,” Antonioli said. “Len is well qualified to help stores recognize and sell Spenco’s technologically advanced, twenty first century products,” Antonioli said. “His unmatched experience and passion will help our running specialty retail partners be successful, which means more satisfied, better-performing runners.”
Antonioli said Chatwin has forged strong relationships with running specialty sales associates and owners nationwide. He has earned a reputation for taking brands in his territory to market share positions much higher than national averages.
“Spenco’s products are second to none in features, benefits, value and dealer support,” Chatwin said. “In addition to Spenco’s popular insoles, Spenco Footwear® and 2nd Skin® make up an incredibly valuable accessory package benefiting their customers, and I look forward to introducing these superior products to more stores.”
Spenco has the only insole product range that allows stores to fit insoles as they do shoes, from pure neutral cushioning to motion control, varied thicknesses and even wide widths. The company just launched a new line of premium performance insoles, IRONMAN® RACE and IRONMAN TRAIN Insoles.
Spenco Medical Corporation
Spenco, a leading producer of high quality insoles and foot care products, helps people everywhere achieve its motto of Love Your FeetTM. Based in Waco, Texas, Spenco provides the most advanced sports medicine and first aid products available, as well as a line of premium shoes for men and women. Founded in 1967 by renowned foot care specialist Dr. Wayman Spence, Spenco earns consumer trust in its products by focusing on superior customer service to distinguish itself in the outdoor, sports, foot care and medical markets. Learn more about Spenco products by visiting spenco.com
