byLarry Eder
New Website Launched to Showcase Advanced Line of Exercise Equipment
ERGO Fitness Machines® announces launch of new e-commerce website; web developers Precept Partners provide design and technology for informative, customer centric shopping experience
Elkhart, Indiana; February 10, 2014 – Officials with ERGO Fitness Machines® today announced the launch of an all new, e-commerce website, showcasing the 2014 lineup of ERGO Fitness Machines® treadmills and accessories. The website features responsive design and numerous technology innovations, for improved ease-of-use and a superior customer centric experience on a wide range of devices.
Commenting on the 2014 product line, Paul Romanetz, CEO/President, ERGO Fitness Machines®said, “From the very beginning I knew we were on to something with Human Science and using the most current anthropometric data available to design our products. I really don’t see this type of engineering effort and euro-styling cues in other home-use cardio equipment. And with our revamped website, the styling and voice lets our customers know, right away, that we are committed to their satisfaction.”
The new website was designed and developed in collaboration with Precept Partners, based in Buchanan, Michigan. Precept’s head of technology, Jeffrey Antisdel added, “The ERGO website design mimics that of ERGO’s products…simple, ergonomic and elegant. Navigation is clear and to the point with easy-to-follow site paths. Once in the site, the customer is supplied with all of the information needed for a well-informed purchasing decision. We avoided the clutter and noise we see on other sites in this industry. We are extremely proud of our collaboration on the newest ERGO website.”
The new ERGO Fitness Machines® website features advanced imaging systems, 360 degree product views, HD quality About ERGO video, in-depth product information, customer reviews, a secure, one-page checkout system, all presented in a clean, easy-to-navigate design. ERGO’s new website can be accessed at www.ErgoFitnessMachines.com.
ABOUT ERGO FITNESS MACHINES®
ERGO Fitness Machines® is unique among home-use cardio fitness equipment manufacturers in using anthropometric science to drive its product designs. The result is a superior exercise experience, wrapped in elegant European styling and built with club-level quality and durability. ERGO has invested years collaborating, designing, engineering and manufacturing advanced cardio fitness equipment that’s ergonomically correct, long lasting and amazingly affordable. ERGO’s partner in this journey is Pulse Fitness of the United Kingdom, Europe’s leading supplier of club-level fitness equipment for over twenty five years. Pulse’s expertise in the area of anthropometric and biomechanical intelligence makes them the leader in ergonomically designed and engineered fitness equipment; more information at www.ErgoFitnessMachines.com.
ABOUT PRECEPT PARTNERS
Precept Partners provides award winning website design, development, marketing and branding services. Established in 2003, the company serves clients in retail, e-commerce, manufacturing, technology and non-profit sectors. Media recognition for Precept’s work includes coverage in The Wall Street Journal, BusinessWeek, and NPR. Client awards include the Inc. 500, the Internet Retailer 500, the Hot 100 Best Retail Websites, the Webby Award and many others; more information at www.PreceptPartners.com.
