byLarry EderHOKA ONE ONE announced that Mark Mastalir has joined the exciting brand as their new VP of Marketing, it was announced on Wednesday, April 2, 2014.
HOKA ONE ONE® Appoints Mark Mastalir as New Vice President of Marketing
Richmond, CA (April 2, 2014) – HOKA ONE ONE®, a division of Deckers Outdoor Corporation (NASDAQ : DECK), is pleased to announce that Mark Mastalir has joined its management team as their new Vice President of Marketing.
With his background of more than 20 years of global marketing experience working for world-class brands in the sports, entertainment, and consumer goods industries, Mastalir will develop and implement dynamic and creative marketing strategies that support the success of the HOKA ONE ONE brand.
Mastalir’s career includes over ten years of experience in the running industry, having managed various marketing programs for both Reebok and Nike. During his tenure with Nike, Mastalir was the head of Sports Marketing for the Canadian and Latin American markets.
With a BA and MA from Stanford University, Mastalir was an All-American in Track & Field at Stanford in the 1500 meters in 1991 and also competed in the 1992 OIympic Trials in the 1500 meters. Currently he’s completing the Harvard Business School General Management Program.
“I’ve never seen a running footwear brand that has created so much buzz among consumers and running specialty retailers. I’m thrilled to join the team at HOKA ONE ONE,” said Mastalir. “I started my career in specialty running retail under the leadership of Jim Van Dine, and I couldn’t be more excited to be back working in the industry,” said Mastalir.
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About HOKA ONE ONE
HOKA ONE ONE was founded in 2009 by Jean-Luc Diard and Nicolas Mermoud and was created to design shoes that offer improved performance primarily for ultrarunners. Deckers Outdoor Corp. acquired the brand in late 2012 and is investing to broaden the product line to service all runners. Due to HOKA ONE ONE’s unique ability to provide cushioning while still offering stability, runners of all types may greatly benefit from its products. www.hokaoneone.com
About Deckers Outdoor Corporation
Deckers Outdoor Corporation is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®. Deckers Outdoor products are sold in more than 50 countries and territories through select department and specialty stores, 117 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Outdoor has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.
