byLarry EderHOKA ONE ONE shows that focusing on strong product, and reaching out with focused, grass roots events and supporting key athletes still works. The key is to stay with the plan for the long term.
HOKA ONE ONE® Signs on as Presenting Sponsor of The RACE – Revived
Richmond, CA (May 8, 2014) – HOKA ONE ONE®, a division of Deckers Outdoor Corporation (NYSE : DECK), is pleased to announce the brand has become the Presenting Sponsor of The RACE – Revived, the updated edition of the classic Eugene, Oregon 8K running race that was held during the 1980’s.
Taking place on the same Eugene course as The RACE that ran from 1983 to 1990, The RACE – Revived promises to be as fun and exciting as the original as runners take on the flat, fast, and scenic USATF-certified road course on Sunday, June 15, 2014.
Limited to just 5,000 runners, The RACE – Revived is a fast, fun event for all that raises funds for the Eugene Health & Performance Foundation’s racing team ‘The Spirit of Oregon’. Along with awards for top division finishers, everyone who enters and finishes The RACE – Revived will be eligible to win a brand new Chevrolet Sonic LT.
“The RACE was a significant road running event in the Northwest running scene back in the 1980s and provided real excitement for all,” said Race Director and event founder, Peter Thompson. “It would not have been possible to revive The RACE in its original format and on the original course without the vision and tremendous backing of HOKA ONE ONE. As the presenting sponsor, HOKA ONE ONE has committed the resources to ensure that this event once more becomes one of the premier running and racing events in the region.”
“Eugene, Oregon is the epicenter of running in the U.S.A,” said Jim Van Dine, Brand President at HOKA ONE ONE. “So when Peter mentioned his hopes of resurrecting this classic middle distance event, it made perfect sense for HOKA ONE ONE to get involved and support a great running event in a great running community.”
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About HOKA ONE ONE
HOKA ONE ONE was founded in 2009 by Jean-Luc Diard and Nicolas Mermoud and was created to design shoes that offer improved performance primarily for ultrarunners. Deckers Outdoor Corp. acquired the brand in late 2012 and is investing to broaden the product line to service all runners. Due to HOKA ONE ONE’s unique ability to provide cushioning while still offering stability, runners of all types may greatly benefit from its products. For more information, please visitwww.hokaoneone.com
About Deckers Outdoor Corporation
Deckers Outdoor Corporation is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®. Deckers Outdoor products are sold in more than 50 countries and territories through select department and specialty stores, 120 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Outdoor has a 40-year history of b
uilding niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com
