• Privacy Policy
  • Contact Us
  • Login
  • Home
  • Archive
  • Contact Us
No Result
View All Result
  • Home
  • Archive
  • Contact Us
No Result
View All Result
No Result
View All Result
Home IAAF

NBC Universal awarded Olympics 2021 to 2032, for $7.65 billion

Larry EderbyLarry Eder
May 7, 2014
0
0 0
0
SHARES
1
VIEWS
Share on FacebookShare on Twitter

robertsbach.png

Brian Roberts, Comcast, Thomas Bach, IOC, photos by IOC

Just a couple weeks after USATF announces a deal with Nike that goes to 2040, the IOC and NBC ink a deal for 2021 to 2032 for $7.65 billion. Seems like long term deals are the way of the sports marketing world? 

RelatedPosts

Dina Asher-Smith is back!

CENTENNIAL OLYMPIC PARK TO HOST ADIDAS ATLANTA CITY GAMES on May 6

World Athletics Continental Tour expands for 2023

07/05/2014

Agreement ensures the long-term financial security of the Olympic Movement

The International Olympic Committee (IOC) today awarded NBCUniversal (NBCU) the broadcast rights in the USA for the Olympic Games through to 2032.

NBCU has acquired the broadcast rights across all media platforms, including free-to-air television, subscription television, internet and mobile. The agreement from 2021 to 2032 is valued at USD 7.65 billion, plus an additional USD 100 million signing bonus to be used for the promotion of Olympism and the Olympic values between 2015 and 2020.

The agreement is a major contribution to the long-term financial stability of the entire Olympic Movement. The IOC distributes more than 90 per cent of the revenue it generates to support the International Sports Federations; the 204 National Olympic Committees and their Olympic teams; and the Organising Committees of each Olympic Games.

IOC President Thomas Bach, who led the negotiations, said: “This agreement is excellent news for the entire Olympic Movement as it helps to ensure its financial security in the long term, in particular future host cities of the Olympic Games, the athletes of the 204 National Olympic Committees and the International Sports Federations. The IOC has worked in close partnership with NBC for many decades, and we are thrilled we will continue to work with them through to 2032. NBC’s expertise in sports broadcasting, as well as their passion for the Olympic values, will mean we shall be able continue to offer first-class broadcast coverage of the Olympic Games to the widest possible American audience for many years to come.”

Brian Roberts, Chairman and CEO, Comcast Corporation said: “The Olympics are the world’s greatest cultural and athletic event, and presenting them to the American audience is an honour and privilege for our entire company.  Our long-term commitment to and investment in the Olympic Movement are a reflection of our belief in the future of broadcast television, as well as our confidence that our partners at the IOC will continue to deliver great Games and that the Olympics will remain the world’s premier sports event. All of us at Comcast NBCUniversal are extremely proud that we have been entrusted to be the U.S. home for nine more Olympics, and we look forward to using all of our resources to continue our tradition of ground-breaking Olympic coverage.”

Steve Burke, CEO, NBCUniversal, said: “This is one of the most important days in the history of NBCUniversal. The Olympics are part of the fabric of our company, and we couldn’t be more excited that today’s announcement guarantees that this massively popular and profitable programming will continue to air every two years on the broadcast, cable, digital and mobile platforms of NBCUniversal for the next two decades. No event brings families together like the Olympics, and no-one in media is more accomplished or better equipped to tell the athletes’ stories than NBC Sports. I want to thank the IOC for their faith in us, as well as Sports Group Chairman Mark Lazarus and NBC Olympics President Gary Zenkel, whose leadership was invaluable in bringing this deal to fruition.”

NBCU, which in 2011 had acquired the right to broadcast the Olympic Games until 2020 (including the Games of the XXXI Olympiad in Rio de Janeiro, Brazil, in 2016, the XXIII Olympic Winter Games (2018) in PyeongChang, and the Games of the XXXII Olympiad (2020) in Tokyo), will now broadcast every Olympic Games through to 2032, the host cities of which are yet to be elected. In addition, NBCU also has acquired the broadcast rights for every edition of the Youth Olympic Games through to 2032.

By 2032, NBCU will have covered a total of 23 editions of the Olympic Games, since its first Games broadcast in Tokyo in 1964. This unprecedented long-term agreement demonstrates the confidence the IOC has in NBCU’s expertise and the excellent broadcast coverage it has delivered over many years.

###

NBCU acquired the right to be the IOC’s broadcast partner through to 2020 in June 2011:http://www.olympic.org/news/ioc-awards-us-broadcast-rights-for-2014-2016-2018-and-2020-olympic-games-to-nbcuniversal/130827.

Author

  • Larry Eder
    Larry Eder

    Larry Eder has had a 50-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Theme song: Greg Allman, " I'm no Angel."

    View all posts

Previous Post

David Oliver in shape of sub 13-second 110m hurdle races in Doha

Next Post

When Running was Young and so were we, by Jack Welch, A Review, by Larry Eder

Larry Eder

Larry Eder

Larry Eder has had a 50-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Theme song: Greg Allman, " I'm no Angel."

Similar Post

Mekkonen Set for Dubai Marathon’s “Life-changing” Streets
Events

Mekkonen Set for Dubai Marathon’s “Life-changing” Streets

February 1, 2023
Mara Yamauchi Marathon wisdom Part 1
Reviews

Marathon Wisdom, Part 2 by Mara Yamauchi

February 1, 2023
Tickets for the Istanbul 2023 European Athletics Indoor Championships are now on sale
European Athletics

European Athletics streaming nine WIT Silver and Bronze events in 2023!

January 31, 2023
Woody Kincaid sets AR for 5,000m, 12:51.61,  in titanic struggle with Joe Klecker, 12:54.99, both under 13 minutes!
News

Coffee With Larry, the indoor track season is hot, and Dubai Marathon will be offering FREE global streaming!

February 1, 2023
COROS and Kilian Jornet Partner on Limited Release APEX 2 Pro
Gadget

COROS and Kilian Jornet Partner on Limited Release APEX 2 Pro

February 1, 2023
Woody Kincaid sets AR for 5,000m, 12:51.61,  in titanic struggle with Joe Klecker, 12:54.99, both under 13 minutes!
Winter Training

2023 RunBlogRun Winter Training Block, Week Five, Day 2, a day of fartlek

January 31, 2023

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Subscribe to RunBlogRun's Global News Feed

Wake up to RunBlogRun’s news in your inbox. Sign up for our newsletter and we’ll keep you informed about the Sport you love.

*we hate spam as much as you do

  • Trending
  • Comments
  • Latest
USATF / Day Four:  USA’s Assembled Team Is Ready!

Abby Steiner replies via twitter, on the curiosity about her new professional running contract

July 5, 2022
What happened to the crowd at Eugene?

What happened to the crowd at Eugene?

July 17, 2022
Oregon 22 World Athletics Champs: False Starts reconsidered

Oregon 22 World Athletics Champs: False Starts reconsidered

November 18, 2022
Wanda Diamond League Final plans, 2023-2027, from World Athletics Website

Wanda Diamond League Final plans, 2023-2027, from World Athletics Website

October 14, 2022
Asafa Powell, Considering Longevity in Sprinting

The RunBlogrun Interview: Asafa Powell

5
What happened to the crowd at Eugene?

What happened to the crowd at Eugene?

5
TCS New York City Marathon Broadcast to be Available in More Than 530 Million Homes Around the World on Sunday, November 6

RunblogRun Editorial: The Sorry State of Running Television Coverage, by Peter Abraham, note by Larry Eder

4
Cary Pinkowski did the Heroic Thing–My letter to CNN on the LSB Chicago Marathon

Cary Pinkowski did the Heroic Thing–My letter to CNN on the LSB Chicago Marathon

3
Mekkonen Set for Dubai Marathon’s “Life-changing” Streets

Mekkonen Set for Dubai Marathon’s “Life-changing” Streets

February 1, 2023
Mara Yamauchi Marathon wisdom Part 1

Marathon Wisdom, Part 2 by Mara Yamauchi

February 1, 2023
Tickets for the Istanbul 2023 European Athletics Indoor Championships are now on sale

European Athletics streaming nine WIT Silver and Bronze events in 2023!

January 31, 2023
Woody Kincaid sets AR for 5,000m, 12:51.61,  in titanic struggle with Joe Klecker, 12:54.99, both under 13 minutes!

Coffee With Larry, the indoor track season is hot, and Dubai Marathon will be offering FREE global streaming!

February 1, 2023

Popular Stories

  • USATF / Day Four:  USA’s Assembled Team Is Ready!

    Abby Steiner replies via twitter, on the curiosity about her new professional running contract

    0 shares
    Share 0 Tweet 0
  • What happened to the crowd at Eugene?

    0 shares
    Share 0 Tweet 0
  • Oregon 22 World Athletics Champs: False Starts reconsidered

    0 shares
    Share 0 Tweet 0
  • Wanda Diamond League Final plans, 2023-2027, from World Athletics Website

    0 shares
    Share 0 Tweet 0
  • Howard Slusher, RIP, 1937-2022, the man behind the new Hayward Field

    0 shares
    Share 0 Tweet 0

Recent Tweets

RunBlogRun Follow

RunBlogRun comments on the global world of athletics, sports & ethics, and the Olympic movement. RunBlogRun is the voice of the sport.

RunBlogRun
runblogrun RunBlogRun @runblogrun ·
9h

May I say that @spectrum's internet service sucks? I just love speaking with the robotic voice on #Spectrum. I am thinking of just bringing an old router up from the basement. More reliable. First ...router ever, from #Flickr.

Reply on Twitter 1620636832705937411 Retweet on Twitter 1620636832705937411 Like on Twitter 1620636832705937411 Twitter 1620636832705937411
runblogrun RunBlogRun @runblogrun ·
9h

Watch for our link on the free streaming coverage, with commentating by Paula Radcliffe and Tim Hutchings for the 2023 Dubai Marathon, on February 12, 2023! http://www.dubaimarathon.org, ...#adidasrunning, #dubaimarathon, #dubaidutyfree,

Reply on Twitter 1620632910662598657 Retweet on Twitter 1620632910662598657 Like on Twitter 1620632910662598657 3 Twitter 1620632910662598657
runblogrun RunBlogRun @runblogrun ·
12h

On Athletics Club is kicking butt! Great job! https://www.linkedin.com/posts/activity-7026361426478858240-wgNb?utm_source=post_nba&utm_medium=member_desktop&utm_campaign=twitter , @on_running

Reply on Twitter 1620596484961103873 Retweet on Twitter 1620596484961103873 Like on Twitter 1620596484961103873 2 Twitter 1620596484961103873
runblogrun RunBlogRun @runblogrun ·
12h

Happy Birthday to Danny Grimes! Humboldt State HOF, OT qualifier. Ran 18 with Danny Grimes and Tim Gruber on Thanksgiving 1983, and in the 1970s with Danny, Bob Lucas, Rob Ripplinger and Jeff ...Nicklin. Great guy, HUGE VO2 max (82 I think). Interviewed Danny's son, Bennett!

Reply on Twitter 1620588467213291520 Retweet on Twitter 1620588467213291520 Like on Twitter 1620588467213291520 Twitter 1620588467213291520
runblogrun RunBlogRun @runblogrun ·
19h

COROS and Kilian Jornet Partner on Limited Release APEX 2 Pro, from RunBlogRun, https://www.runblogrun.com/2023/01/coros-and-kilian-jornet-partner-on-limited-release-apex-2-pro.html, @COROSGlobal,
...#kilianjornet

Reply on Twitter 1620482532088348672 Retweet on Twitter 1620482532088348672 4 Like on Twitter 1620482532088348672 Twitter 1620482532088348672
Load More...
Next Post

When Running was Young and so were we, by Jack Welch, A Review, by Larry Eder

runblogrun

RunBlogRun comments on the global world of athletics, sports & ethics, and the Olympic movement. @runblogrun

Browse by Category

Newsletter

Subscribe to our mailing list to receives daily updates direct to your inbox!

  • Home
  • Archive
  • Contact Us

© 2022 Run Blog Run - All Rights Reserved

No Result
View All Result
  • Archive
  • Contact Us
  • Home page
  • My Account
  • Sample Page

© 2022 Run Blog Run - All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist