Omega and IAAF Diamond League launch smartphone app

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PRESS RELEASE

– for immediate release –

2 May 2014

OMEGA and IAAF Diamond League launch smartphone app

OMEGA, the Official Timekeeper of the global premier athletics series, has announced the creation of a mobile application designed to complement their partnership. It was/will be launched on May 2^nd.

The new IAAF Diamond League application offers a wide range of useful information about the whole series and the 14 meetings that make up each competitive season, including live results during each of the competitions.

Before, during and after the meetings

Users of the new app will be able to enjoy live results transmitted during each of the events. It has never been easier to follow all disciplines at the Diamond League meetings. Timetables, schedules,ticketing details and interesting news are also available in advance of a meeting day and following each meeting, the app presents a three-minute highlights video, photographs of the action and a comprehensive summary of the results.

The excitement of the IAAF Diamond League throughout the year

Fans of great athletics competitions will be excited to find that the application also has some features that are always available, including a dedicated news section with all of the latest information about the Diamond League and its competitors, a gallery of photographs from the meetings, and an interactive Diamond Race menu that allows fans to keep track of their favourite stars’ progress towards the League’s prestigious Diamond Trophies that are awarded at the end of each season.

The new application is available for iPhones and Android smartphones through the App Store and Google Play respectively.

Patrick Magyar, Vice-Chairman of the Diamond League and Meeting Director of the IAAF Diamond League Final in ZÃ¼rich, said, “With this new app, OMEGA has created something that will be used and enjoyed by athletics fans all over the world. It allows for an enhanced experience for sports enthusiasts and makes it possible for us to reach out to them even more. It is fitting that our timing partner that always provides state-of-the-art timekeeping services has also delivered this cutting-edge communications tool.”

OMEGA and the IAAF Diamond League

Since the Diamond League’s debut in 2010, OMEGA has been proud to assume its Official Timekeeping responsibilities at each of the 14 events in the series, provid
ing the technology to measure, record and distribute the athletes’ record-breaking results.

For more information please contact:

Petr Stastny

Diamond League AG

Sumpfstrasse 5 â€¢ PO Box 224 â€¢ 6312 Steinhausen â€¢ Switzerland

Tel.: +41 41 500 23 40 â€¢ Fax: +41 41 760 66 67 â€¢ Email:office@diamondleague.com

Larry Eder

Larry Eder has had a 50-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself."

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