byLarry Eder
Mo Farah, Pre 10,000 meters (May 2011), photo by PhotoRun.net
LONDON (GBR): Important addition into the item about new broadcast deals for IAAF Diamond League is that as well as Eurosport coverage in UK that the BBC as well as covering Birmingham and London live will broadcast 50 minutes highlights programmes after each of the other 12 IDL meets. What’s best this for the first time be on main channels BBC 1 and 2 and not digital channels BBC3 or red button.
(Editor’ note: While BBC has cut back on number of events that they will cover for British Athletics, the Eurosport deal to cover Birmingham and London LIVE and give 50 minutes highlight programs of each of the other DL meets means that Brits can actually see the entire season without owning cable.
It has been one of my big frustrations with DL in Europe is that terrestrial TV has been given short shrift and cable TV cuts out many in Europe from seeing Diamond League. Now, if they could only do something in the US with all of the Diamond League meetings! And Universal, as good as they might be, is not the answer.)
