This is part two of our series with Jennifer Collins of HOKA ONE ONE On Sports Marketing at her company. In part two, I asked Jennifer to speak to the wider audience with this question: What would you ask runners, if you had a bunch of them in front of you, to do to better appreciate HOKA ONE ONE?
Jennifer Collins spoke with me during the week of the 2015 Boston Marathon. HOKA ONE ONE had taken over the Charlesmark Hotel, at the finish line of the Boston marathon on Boylston street, and my official hotel in the fine city of Boston.
We hope you enjoy this video and remember that there is more to come.
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys.
