RBR discusses performance apparel with adidas’ Craig Vanderoef

The best interviews should be similar to conversations between confidantes. If one appreciates the focus of the interview, and provides questions that encourage the interviewee to share deep thoughts with the interviewer and the audience, then, one is quite successful. Craig Vanderoef is one of those people that I have admired for nearly two decades. I love his enthusiasm for his vocation (apparel), I love his devlish sense of humor and I love his understanding of his brand, adidas, both from a historic view as well as the purveyor of performance apparel. Craig Vanderoef is an artist as well. His attention to detail, his focus on the look, feel, and performance of apparel is, for the good ones, a near obsession. This is the first part of the interview, shot by The Shoe addicts at the adidas House during the Olympic Trials. I really think that this is one of the finest interviews I have participated in many years.