LAUSANNE (SUI): EBU confirmed earlier this year that Europe’s major free-to-air broadcasters will televise the 2018 European Championships, with coverage across the top five markets (BBC in the United Kingdom, ARD/ZDF in Germany, France Televisions in France, RAI in Italy and TVE in Spain). The broadcasters in all five major markets have promised to show the action “on their main channels.” Other EBU members already signed up include VRT (Belgium), HRT (Croatia), DT (Denmark), YLE (Finland), RTE (Ireland), NOS (Netherlands), NRK (Norway), TVP (Poland), SRG SSR (Switzerland), and SVT and TV4 (Sweden). The level of coverage for the inaugural European Championships is also enhanced by a deal with Eurosport. The pan-European broadcaster has an agreement to show European Athletics events from 2016 to 2019. Informs European Athletics.
RunBlogRun opines: Great to see European Champs on free terrestrial TV. My reasoning? If we truly want new fans, we need to have our sport in big old TV. Cable TV is fine too. And so is streaming video on mobile and all devices. My concern is that, most serious fans will watch our sport anywhere, and with Flotrack putting so much up as paid view only, I wonder outloud if it grows the business. Would not it be a good idea for Flotrack to provide some exciting free streamed shows to attract new audience?