RBR NEWS: Gene McCarthy, President & CEO, ASICS America,@TRE15 from The Shoe Addicts

Updated December 1, 2016

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Gene McCarthy has weathered his brand, ASICS for a year now. Here is one of his first interviews post announcement of his position as president and CEO. We thought this was a good archive post with the TRE16 show in progress.

Gene McCarthy is the perfect model for a CEO and President of a running footwear company. His beginnings in the business was as as a Shoe rep. His background in the sport, as a running from high school to a running the equivalent of a four minute mile at 1,500 meters (3:42), gives Gene a unique understanding of the sport. From his time with Brand Jordan, to his time with Reebok and Under Armour, Gene McCarthy has honed his skills.

In this interview for RBR News, we asked about his running background, his lessons from Brand Jordan, Reebok and Under Armour, and his love of the sport. We thank Gene McCarthy for his time and Melinda Hutcheon, ASICS communications manager for giving us their time and candor. This interview was done at the Running Event 2015, one of our favorite trade events a year.

Author

Larry Eder

Larry Eder has had a 51-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."

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