Daniel Levy is one of the hardest working people in our sport business. I see this guy at nearly every running event I attend, always speaking to potential customers, and making sure that the running community knows about Skechers.
Skechers has had an upward battle in running. Truth is, they did not need the business, but when they signed Meb Keflezighi in 2012, it was, well, ‘karma’. When Meb, a life long orthotic wearer, told me, that with Skechers, he no longer wore orthotics, I was shocked. Meb’s feet were nearly as problematic as Frank Shorters.
But, Skechers listened, and their running and walking business continues to grow. In this interview with Dan Levy, VP of Sales for Skechers Performance, we look at new product for now and early spring (mostly color wave changes).