The Altra Running phenomenon should tell runners one thing. If a brand focuses on what it does best, brands can succeed. And if a brand communicates to runners the way runners want, not the way they want to communicate to them, brands like Altra Running succeed.
Altra Running was founded by Golden Harper. Always the running evangelist, Golden Harper knows the product and has the ‘vision thing’ on his brand. Excited to show the Shoe Addicts new product for 2017, Golden Harper previewed some amazing product for the new year. Special thanks to Golden for his time and The Shoe Addicts to putting our video from The Running Event 2016.