Updated January 11, 2017
Dan Sheridan is a nineteen year veteran of the Brooks brand. Dan is the EVP, General Manager, Brooks North America. He and Anne Cavassa, Chief Customer Experience Officer, hosted the Brooks business breakfasts, an annual event at the Outdoor Retailer Winter Market Event.
The Brooks Business Breakfast has been a fixture for several years at Winter OR. The breakfast provides the business media a better chance to understand the business side of Brooks running. 2016 has been a tough year for the running industry and 2017 may have some challenges as well. For brands like Brooks, the more they focus on core business, the better their business seems to be.
RunBlogRun’s Larry Eder sat down with Dan on Tuesday morning, January 10, 2017 to discuss the challenges in the specialty channel in 2016, and where the business is going in 2017.
Here is that interview. We thank Dan Sheridan for his time.
The good news is that Brooks is focused on performance running. That focus, they believe, will help them reach more of the running community in 2017.
You can find a fine interview with Anne on Facebook (RunBlogRun) as well. Special thanks to the Brooks communication team for the access and this fine event.