Why adidas apparel kicks butt at the Boston Marathon

The relationship between the Boston Marathon and adidas was forged in the late 1980s by Guy Morse, the first Executive Director of the BAA Boston Marathon and Adrian Leek, former global running head at adidas. Guy and Adrian understood that they had something special in Boston, and, with the longest enduring footwear and apparel sponsorship for an event in our sport, the creation of an official line of apparel and footwear specials became part of the Boston marathon culture. One sees Boston Marathon apparel far and wide around the world. For the Boston Marathon faithful, the yearly adidas jacket, shirt and shorts are part of their lives.

In this short video, I show you a bit of the booth on the last day, the first day that there were not lines (well in the last two hours). But, take this talking point: adidas worked hard (like ASICS at New York), to build the apparel line into something to be treasured, and that success can not be taken for granted.

A quick bit of praise for @adidas running at #bostonmarathon #adidas #whyirunboston #johnhancock
A post shared by RunBlogRun (@runblogrun) on Apr 16, 2017 at 2:22pm PDT

Author

Larry Eder
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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