On May 4, 2017, in New York, PUMA launched NETFIT to the media world. This is part one of The Shoe Addicts coverage of the live event. NETFIT is built around providing a personalized fit for the PUMA shoes. The launch is for PUMA Running, PUMA Sportslifestyle, PUMA Soccer. The introduction to the event was sent by Julianna Goddard (@YesJulz). It was a fun introduction, and received strong coverage. The challenge always is, how does one stand out in an 24/7 world of overwhelming media over stimulation?
PUMA is telling the story, having some fun, and letting the consumer see NETFIT.
The PUMA stars brought out for PUMA NETFIT, photo by the Shoe Addicts
