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Home 2017 London World Championships

2017 London Presser with LOC: LOC presser, Jackie Brock-Doyle, IAAF communications, Olivier Gers, IAAF CEO, Seb Coe, IAAF President/COO, Ed Warner, Chair, LOC, Neils De Vos, LOC,

Larry EderbyLarry Eder
August 18, 2017
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RunBlogRun opines: The LOC presser featured Jackie Brock-Doyle, IAAF comm, Olivier Gers, IAAF CEO, Seb Coe, IAAF President/COO, Ed Warner, Chair, LOC, Neils De Vos, LOC. Such pressers are interesting because of what is not said, as much as what is said. It is a fascinating view of athletic statespersonship.

Bolt_UsainPose-WorC17.jpgUsain Bolt, photo by the PhotoRun.net

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Jackie Brock-Doyle, who worked with Lord Coe during the London 2012 Olympics ran the presser, as she is influencing the communications department at the IAAF. Olivier Gers, the new IAAF COO, Seb Coe, IAAF CEO were also featured with Ed Warner, CEO, London LOC and Neils De Vos, CEO of British Athletics as well as board member for London 2017.

The presser was pretty good. Highlights were that Seb Coe noted that IAAF would continue to reassign medals, as needed, due to increased and more effective drug testing. Coe is quite articulate, and does amazing press conferences. His ability to deal with the British media, on most occassions is quite admirable. Ed Warner and Neils De Vos were basking in the glory of a successful London World Champs, and with the terrible events in Barcelona and Turku, Finland this week, London’s success is even more impressive.

The most impressive statements on the changes that the IAAF knows will have to come in recognizing the success of social media in promoting the sport in general and the London 2017 championships in particular.

Author

  • Larry Eder
    Larry Eder

    Larry Eder has had a 51-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."

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Larry Eder

Larry Eder

Larry Eder has had a 51-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."

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