• Privacy Policy
  • Contact Us
  • Login
  • Register
  • Home
  • Archive
  • Contact Us
No Result
View All Result
  • Home
  • Archive
  • Contact Us
No Result
View All Result
No Result
View All Result
Home Running Shoes

Ed Cheserek goes to Skechers Performance! The King signs long term sponsorship deal with Skechers Performance!

Larry EderbyLarry Eder
September 6, 2017
0
0 0
0
SHARES
1
VIEWS
Share on FacebookShare on Twitter

Seventeen time NCAA Champion Ed Cheserek has signed a long term agreement with Skechers Performance, it was announced on BusinessWire today. Ed Cheserek is one of the most popular athletes on the collegiate circuit and much has been made of what he will do post NCAA. There had been much scuttlebutt about where @KingCheserek would land, and it is in Manhattan Beach, headquarters of Skechers Performance.

Ed cheserek.jpgEd Cheserek signs with SKECHERS Performance, photo by BusinessWire

RelatedPosts

Eugene 2022 World Championships Memories, #2  In A Series Of Personal Recollections: A Litte more than Four minutes with Phil Knight

Howard Slusher, RIP, 1937-2022, the man behind the new Hayward Field

Abby Steiner replies via twitter, on the curiosity about her new professional running contract

Skechers Performance has built a running brand around iconic athletes such as 2014 Boston Champion and 4 time Olympian (2004 Olympic silver medalist) Meb Keflezighi and World silver medalist Kara Goucher, a two time Olympian. Skechers Performance has embraced major events such as the Houston Marathon and the Skechers Performance LA Marathon, as well as core track events such as the Portland Track Classic.

Their forays into running have focused on road runners and with Ed Cheserek, they have an athlete who reaches out to the younger runners, the more performance oriented.

The signing of Ed Cheserek shows that Skechers Performance is reaching out to the lucrative 17-24 year old market, from high school and college runners, who are developing their brand loyalties. Many brands reach into this market, but most lose interest and focus. The key to success in the high school market? Stay relevant. Skechers Performance’s long time agreement with Cheserek suggests that the brand is in it for the long haul.

In high school sports, athletics (cross country, indoor and outdoor track & field) is the largest high school participatory sport with 1.6 million across 50 U.S. states in 2016-17. The average high school cross country and track runner purchases an average of five pairs of training shoes a year, average price $130.

Ed Cheserek lead his University of Oregon team to cross country, indoor and outdoor titles as well as seventeen individual titles while a collegiate athlete. In high school, Cheserek was already prominent, having won National Indoor and Outdoor titles. Ed Cheserek was also named the Gatorade Athlete of Year in high school.

The level of competition in performance running continues to grow. Brands that can find their niche, with spokespeople that resonate, programs and most of all, consistently fine product, and retailers that support that product, are the winners in todays market. Skechers Performance has had much success with their GoWalk and Golf product, and are looking for that kind of success in running. The sponsorship of Ed Cheserek is another step in that direction.

Skechers Performance went into running eight years ago, and signed Meb Keflezighi nearly seven years ago. With athletes such as Meb Keflezighi, Kara Goucher, and Tara Welling, Skechers Perfomance has been working to find its place in this highly competitive arena.

How big of a deal is this for Skechers Performance? Skechers has had much success with Meb Keflezighi and Kara Goucher, and they see Ed Cheserek as their entree into the younger core market, which many keen observers see as open to a brand that will support grass roots running for the long road ahead.

Here is the complete release from Skechers Performance via Business Wire. http://www.businesswire.com/news/home/20170906005574/en/Skechers-Performanceâ„¢-Signs-17-Time-National-Champion-Edward

Below the press release is an Instagram from Chris Layne (@cclayne), agent of Ed Cheserek.

Congratulations @kingcheserek 👑 #GOKingChes #Skechers #SkechersPerformance #Total2017 • • • Skechers Performance announces today that 17-time NCAA National Champion, Edward Cheserek, will join the roster of Skechers Performance elite athletes. The former University of Oregon Track and Cross Country Champion signed a multi-year global deal with Skechers Performance and will be featured in marketing campaigns for Skechers GO RUN footwear and apparel.

A post shared by Chris Layne (@cclayne) on Sep 6, 2017 at 9:03am PDT

Author

  • Larry Eder

    Larry Eder has had a 50-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself."

    View all posts

Previous Post

Last Year’s Runner-Up Fate Tola returns, Abebech Afework and Sara Hall boost Mainova Frankfurt field for October 29 marathon

Next Post

Senbere Teferi runs fast 10k in 30:38

Larry Eder

Larry Eder

Larry Eder has had a 50-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself."

Similar Post

2022 Munich Diary: How to follow the European Athletics Championships!
European Athletics

2022 Munich Diary: How to follow the European Athletics Championships!

August 13, 2022
2022 RunBlogRun Summer Cross Country Mileage Program, Week Six, Day Six
European Athletics

2022 Munich Diary: Jakob Ingebrigtsen to defend his 1,500m/5,000m double from Berlin 2018!

August 13, 2022
2022 Munich Diary: Final Entries for Munich 2022 European Athletics Champs (by season’s best and country)
European Athletics

2022 Munich Diary: Final Entries for Munich 2022 European Athletics Champs (by season’s best and country)

August 13, 2022
2022 RunBlogRun Summer Cross Country Mileage Program, Week Six, Day Six
Cross Country

2022 RunBlogRun Summer Cross Country Mileage Program, Week Six, Day Six

August 13, 2022
Defending Champions Set to Return to the  2022 Bank of America Chicago Marathon  Emily Sisson and Connor Mantz Headline a Strong American Field
World Marathon Majors

Defending Champions Set to Return to the 2022 Bank of America Chicago Marathon Emily Sisson and Connor Mantz Headline a Strong American Field

August 13, 2022
World Championships Medalists Gotytom Gebreslase, Lonah Chemtai Salpeter, and Hellen Obiri to Join Women’s Field at 2022 TCS New York City Marathon on November 6
World Marathon Majors

World Championships Medalists Gotytom Gebreslase, Lonah Chemtai Salpeter, and Hellen Obiri to Join Women’s Field at 2022 TCS New York City Marathon on November 6

August 12, 2022

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Subscribe to RunBlogRun's Global News Feed

Wake up to RunBlogRun’s news in your inbox. Sign up for our newsletter and we’ll keep you informed about the Sport you love.

*we hate spam as much as you do

  • Trending
  • Comments
  • Latest
USATF / Day Four:  USA’s Assembled Team Is Ready!

Abby Steiner replies via twitter, on the curiosity about her new professional running contract

July 5, 2022
What happened to the crowd at Eugene?

What happened to the crowd at Eugene?

July 17, 2022
Oregon 22 World Athletics Champs: False Starts reconsidered

Oregon 22 World Athletics Champs: False Starts reconsidered

July 19, 2022
Running Legends Recall Fun Times With Bill Squires

Running Legends Recall Fun Times With Bill Squires

July 7, 2022

The RunBlogrun Interview: Asafa Powell

5

RunblogRun Editorial: The Sorry State of Running Television Coverage, by Peter Abraham, note by Larry Eder

4
What happened to the crowd at Eugene?

What happened to the crowd at Eugene?

4
Cary Pinkowski did the Heroic Thing–My letter to CNN on the LSB Chicago Marathon

Cary Pinkowski did the Heroic Thing–My letter to CNN on the LSB Chicago Marathon

3
2022 Munich Diary: How to follow the European Athletics Championships!

2022 Munich Diary: How to follow the European Athletics Championships!

August 13, 2022
2022 RunBlogRun Summer Cross Country Mileage Program, Week Six, Day Six

2022 Munich Diary: Jakob Ingebrigtsen to defend his 1,500m/5,000m double from Berlin 2018!

August 13, 2022
2022 Munich Diary: Final Entries for Munich 2022 European Athletics Champs (by season’s best and country)

2022 Munich Diary: Final Entries for Munich 2022 European Athletics Champs (by season’s best and country)

August 13, 2022
2022 RunBlogRun Summer Cross Country Mileage Program, Week Six, Day Six

2022 RunBlogRun Summer Cross Country Mileage Program, Week Six, Day Six

August 13, 2022

Popular Stories

  • USATF / Day Four:  USA’s Assembled Team Is Ready!

    Abby Steiner replies via twitter, on the curiosity about her new professional running contract

    0 shares
    Share 0 Tweet 0
  • What happened to the crowd at Eugene?

    0 shares
    Share 0 Tweet 0
  • Oregon 22 World Athletics Champs: False Starts reconsidered

    0 shares
    Share 0 Tweet 0
  • Running Legends Recall Fun Times With Bill Squires

    0 shares
    Share 0 Tweet 0
  • Geoff Wightman, a man with many talents…

    0 shares
    Share 0 Tweet 0

Recent Tweets

RunBlogRun Follow

RunBlogRun comments on the global world of athletics, sports & ethics, and the Olympic movement. RunBlogRun is the voice of the sport.

RunBlogRun
runblogrun RunBlogRun @runblogrun ·
7h

Karsten Warholm wished #FemkeBol best of luck with 400m/400mh double. He noted, for himself, "What goes up, must come down." and he using PUMA spikes he co developed, first used at Eugene22, ...#Munich2022, #BackToTheRoofs, #PUMA,

Reply on Twitter 1558810920570216449 Retweet on Twitter 1558810920570216449 Like on Twitter 1558810920570216449 1 Twitter 1558810920570216449
runblogrun RunBlogRun @runblogrun ·
8h

Jake Wightman was asked about Jakob Ingebrigtsen's comment about Jake not being best athlete. Jake noted that it was not a nice comment, but" on that night, i won the gold." photo: #kevmofoto, Case ...closed. #Munich2022, #BackToTheRoofs,

Reply on Twitter 1558809537154633728 Retweet on Twitter 1558809537154633728 Like on Twitter 1558809537154633728 3 Twitter 1558809537154633728
runblogrun RunBlogRun @runblogrun ·
8h

Caroline Schaefer, GER, did not compete in #WCHoregon22, so she could focus on the #EuropeanChampionships2022, in front of her home crowd. Photo from #alchetron,
#Munich2022, #backtotheroofs

Reply on Twitter 1558808366348214273 Retweet on Twitter 1558808366348214273 Like on Twitter 1558808366348214273 1 Twitter 1558808366348214273
runblogrun RunBlogRun @runblogrun ·
8h

Jake Wightman: " it would have been tough to do 1,500m in all three champs. My Dad is not doing announcing here, so he is my coach. I am running 800m here." photo: @kevmofoto
#Munich2022, ...#BackToTheRoofs,

Reply on Twitter 1558805284545495040 Retweet on Twitter 1558805284545495040 Like on Twitter 1558805284545495040 Twitter 1558805284545495040
runblogrun RunBlogRun @runblogrun ·
8h

Femke Bol is attempting a double never tried before at EA Champs! " I'm excited about this championships." Femke is running 400m flat and 400m hurdles, prob 4x400m relay as well.
#Munich2022 ...#BackToTheRoofs

Reply on Twitter 1558803817222782976 Retweet on Twitter 1558803817222782976 1 Like on Twitter 1558803817222782976 8 Twitter 1558803817222782976
Load More...
Next Post

Senbere Teferi runs fast 10k in 30:38

runblogrun

RunBlogRun comments on the global world of athletics, sports & ethics, and the Olympic movement. @runblogrun

Browse by Category

Newsletter

Subscribe to our mailing list to receives daily updates direct to your inbox!

  • Home
  • Archive
  • Contact Us

© 2022 Run Blog Run - All Rights Reserved

No Result
View All Result
  • Archive
  • Contact Us
  • Home page
  • My Account
  • Sample Page

© 2022 Run Blog Run - All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

Select a password for yourself. (minimum length of 8)

Paste here the user biography.

Provide here the twitter screen name. i.e. @RunBlogRun

Provide here the instagram screen name. i.e. @RunBlogRun

Provide here the facebook profile URL. i.e. http://www.facebook.com/RunBlogRun

Provide here the linkedin profile URL. i.e. https://www.linkedin.com/in/larry-eder-5497253

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist