Hugh Brasher, Event Director at Virgin Money London speaks on the story behind London Marathon 2017


Of course, it is the beginning of the Fall 2017 Marathon season. Over the next month, @runblogrun will cover at least 3 marathons live, as we have done for a decade. But, as we focus on the front of the parade, this moving, breathing entity that is the marathon, we wanted to give you a moment to appreciate all of the intangibles that come into play with a major marathon.

Consider, for the moment, the 2017 Virgin Money London Marathon. Fantastic races up front, 40,000 stories plus throughought the race, and 287 million mentions on twitter BEFORE the race. The amazing response on social media, raising 60 million pounds sterling ($80.317 million) on the race day.

Watch this interview with Event Director, Hugh Brasher, as he waxes poetically about the Virgin Money London race! Hugh is beaming about how well the race went, the response from the community and the media. The marathon, which happens on one day, has a year long build up. Staff, volunteers and the running community come together to run 26.2 miles or 42.195 kilometers fast, slow, or in between.

Races like Virgin Money London Marathon ( Hugh Brasher, Nick Bitel and David Bedford would remind you that no race is like the unique Virgin Money London Marthon), give back much to the sport, the community and the world.

Hugh Brasher speaks for race directors all around the world. Marathons big and small provide a special few hours for the participants, but also provide memories never forgotten. The support of charities allow the events and the great emotion from the events live on.

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