• Privacy Policy
  • Contact Us
  • Login
  • Home
  • Archive
  • Contact Us
No Result
View All Result
  • Home
  • Archive
  • Contact Us
No Result
View All Result
No Result
View All Result
Home Running Shoes

Brooks Running Company Brings Innovation to Runners by Unveiling the Most Personalized Running Footwear

RBR AdminbyRBR Admin
November 29, 2017
0
0 0
0
SHARES
0
VIEWS
Share on FacebookShare on Twitter

This was a fun way to open The Running Event in 2017! Watch for our video on the event as well. A fascinating cooperative effort between Brooks, HP and Superfeet!

Levitate_RS-H_480px.pngBrooks Levitate, photo courtesy of Brooks Running

RelatedPosts

For Shoe Geeks, the PUMA Magnify Nitro, a structured mileage shoe…

For Shoe Geeks: the Brooks Hyperion MAX

For Shoe Geeks: The HOKA Rocket X

Brooks Running Company Brings Innovation to Runners by Unveiling the Most Personalized Running Footwear

Partners with HP and Superfeet to Reinvent Performance Running Using FitStation powered by HP

SEATTLE – Nov. 29, 2017 – Brooks Running Company announced it is partnering with HP Inc. and Superfeet to deliver the most personalized running footwear. Leveraging FitStation powered by HP and Brooks Run Signature, Brooks will introduce the first performance running shoe created based on an individual’s unique biomechanics which will be available via special order through select retail partners beginning June 2018.

With a singular focus on running, Brooks has a deep understanding of runners’ unique biomechanics and is committed to providing personalized experiences that enhance the run for every individual. Based on years of research, the company developed its Run Signature philosophy rooted in the belief that the best way to enhance comfort and improve performance is not to fix a runner’s “flaws” but to instead create running footwear that works with the runner’s natural motion path of his or her body. Through its partnership with HP and Superfeet, Brooks takes Run Signature to the next level and delivers the most personalized running footwear.

“Brooks is committed to providing the fit, feel and ride each runner wants. The ability to give an individual a personalized shoe based on his or her unique biomechanics is a game changer. It is a compelling offering for the runner who is interested in tip-of-the-spear technology and a totally tuned experience,” said Brooks CEO Jim Weber. “As part of our focus on reinventing performance running, we will continue to push the envelope to bring runners innovations that help them uniquely tailor their run.”

FitStation powered by HP is pioneering hardware and software that combines 3D foot scanning with dynamic gait analysis and foot pressure measurements. Fully aligned with principles from Brooks Run Signature, FitStation offers customers in-depth analysis including key motion zones to identify the unique motion path of the runner’s body and information about the desired running experience. FitStation creates a one-of-a-kind holistic digital profile of an individual that combines personalized fit, biomechanics and experience.

“FitStation by HP is changing what personalization means–from the in-store experience to the final product. In collaboration with Brooks and Superfeet, we are delivering truly made-to-measure footwear with a lot size of one,” said Ed Ponomarev, general manager of FitStation and business development HP Inc. “Digitalization of biometric data opens an opportunity to ultimate individualization with the speed and cost efficiency of mass production. HP brings deep experience in computing, scanning and technology integration at scale to deliver a revolutionary digital manufacturing platform, creating individualized products that are available to anyone–from casual runners to elite athletes.”

The FitStation analysis translates into specific requirements for each shoe, and is then produced by Superfeet on a state-of-the-art DESMA polyurethane injection-molding machine. The system uses the 3D foot scans to determine the proper lasts which the shoes are built around, ensuring each shoe is tailored to the specific shape of the runner’s foot. Then, using a combination of variable PU injection with direct attach capabilities; the foot pressure measurements, movement analysis of the runner’s joints, and their personal experience preferences, are combined to create personalized midsole requirements with multiple tuned zones–all ensuring the runner stays in their preferred motion path and receives the running experience they desire. All personalized footwear will be manufactured in the U.S. at Superfeet’s world headquarters in Ferndale, Wash.

“Having the leader in running footwear leverage FitStation and our U.S. manufacturing facilities to create the most individualized running shoe on the market is momentous.” said John Rauvola president and CEO of Superfeet. “Not only will it change what people expect from their running experience, it is also an important step in making a positive difference in people’s lives by delivering the best underfoot support possible. This is the beginning of the individualized fit revolution.”

Brooks will demonstrate the industry-leading personalization experience Nov. 28-30 at The Running Event in Austin, Texas, where the company will create personalized Brooks Levitate RS shoes for select attendees. The new footwear will roll out to runners in June 2018 via special order through select retail partners. A list of participating retailers can be found at www.superfeet.com/fitstation.

About Brooks Running Company
Brooks Running Company sells its performance footwear, apparel, sports bras and accessories in more than 50 countries worldwide. Brooks’ purpose is to inspire everyone to run and be active by creating innovative gear designed to keep runners running longer, farther and faster. This purpose is supported by Brooks’ Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit www.brooksrunning.com for more information or follow us on Twitter (@brooksrunning) and Facebook (www.Facebook.com/brooksrunning).

About Superfeet Inc.

For more than 40 years, Pacific Northwest-based Superfeet has been creating innovative products featuring the highly-regarded Superfeet® shape, helping millions of people worldwide experience unparalleled comfort, pain relief and performance. Best known for their wide variety of over-the-counter insoles, the company now offers a full line of comfort-focused footwear built from the insole out. Today, through the latest advancements in 3D-printing technology and manufacturing, Superfeet is taking insoles and footwear from mass-produced products to individualized, made-for-you solutions. A 100% employee-owned company, Superfeet gives 1% of sales and countless volunteer hours to help others shape a strong foundation for a healthy future. For more, visitsuperfeet.com

Author

  • RBR Admin
    RBR Admin

    View all posts

Previous Post

2017 HOKA ONE ONE Postal Nationals Fall Cross Country Training Program, Week 24, Day 3, Wednesday is a relaxed running day

Next Post

Connor and Gorecka lead British team for European Cross Country!

RBR Admin

RBR Admin

Similar Post

Femke Bol gets her first World record over the 500 meters  at the 2023 New Balance Indoor Grand Prix
2023 World Athletics Indoor Tour

Femke Bol gets her first World record over the 500 meters at the 2023 New Balance Indoor Grand Prix

February 6, 2023
Koech and Guta claim top prize at Lagos City Marathon
African Athletics

Koech and Guta claim top prize at Lagos City Marathon

February 6, 2023
Aleia Hobbs wins the Women’s 60 meters in a very tough field, in 7.02, two World Champions do not make the final…
2023 World Athletics Indoor Tour

Aleia Hobbs wins the Women’s 60 meters in a very tough field, in 7.02, two World Champions do not make the final…

February 6, 2023
2023 New Balance Indoor Grand Prix, February 4, 2023, complete results from World Athletics Results Service
2023 World Athletics Indoor Tour

2023 New Balance Indoor Grand Prix, February 4, 2023, complete results from World Athletics Results Service

February 6, 2023
Coffee With Larry, New Balance Indoor Grand Prix finds a new home, THE TRACK at newbalance!
2023 World Athletics Indoor Tour

Coffee With Larry, New Balance Indoor Grand Prix finds a new home, THE TRACK at newbalance!

February 5, 2023
MACLEAN WINS IN BOSTON HOMECOMING AT NEW BALANCE INDOOR GRAND PRIX
2023 World Athletics Indoor Tour

MACLEAN WINS IN BOSTON HOMECOMING AT NEW BALANCE INDOOR GRAND PRIX

February 5, 2023

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Subscribe to RunBlogRun's Global News Feed

Wake up to RunBlogRun’s news in your inbox. Sign up for our newsletter and we’ll keep you informed about the Sport you love.

*we hate spam as much as you do

  • Trending
  • Comments
  • Latest
USATF / Day Four:  USA’s Assembled Team Is Ready!

Abby Steiner replies via twitter, on the curiosity about her new professional running contract

July 5, 2022
What happened to the crowd at Eugene?

What happened to the crowd at Eugene?

July 17, 2022
Oregon 22 World Athletics Champs: False Starts reconsidered

Oregon 22 World Athletics Champs: False Starts reconsidered

November 18, 2022
Wanda Diamond League Final plans, 2023-2027, from World Athletics Website

Wanda Diamond League Final plans, 2023-2027, from World Athletics Website

October 14, 2022
Asafa Powell, Considering Longevity in Sprinting

The RunBlogrun Interview: Asafa Powell

5
What happened to the crowd at Eugene?

What happened to the crowd at Eugene?

5
TCS New York City Marathon Broadcast to be Available in More Than 530 Million Homes Around the World on Sunday, November 6

RunblogRun Editorial: The Sorry State of Running Television Coverage, by Peter Abraham, note by Larry Eder

4
Cary Pinkowski did the Heroic Thing–My letter to CNN on the LSB Chicago Marathon

Cary Pinkowski did the Heroic Thing–My letter to CNN on the LSB Chicago Marathon

3
Femke Bol gets her first World record over the 500 meters  at the 2023 New Balance Indoor Grand Prix

Femke Bol gets her first World record over the 500 meters at the 2023 New Balance Indoor Grand Prix

February 6, 2023
Koech and Guta claim top prize at Lagos City Marathon

Koech and Guta claim top prize at Lagos City Marathon

February 6, 2023
Aleia Hobbs wins the Women’s 60 meters in a very tough field, in 7.02, two World Champions do not make the final…

Aleia Hobbs wins the Women’s 60 meters in a very tough field, in 7.02, two World Champions do not make the final…

February 6, 2023
2023 New Balance Indoor Grand Prix, February 4, 2023, complete results from World Athletics Results Service

2023 New Balance Indoor Grand Prix, February 4, 2023, complete results from World Athletics Results Service

February 6, 2023

Popular Stories

  • USATF / Day Four:  USA’s Assembled Team Is Ready!

    Abby Steiner replies via twitter, on the curiosity about her new professional running contract

    0 shares
    Share 0 Tweet 0
  • What happened to the crowd at Eugene?

    0 shares
    Share 0 Tweet 0
  • Oregon 22 World Athletics Champs: False Starts reconsidered

    0 shares
    Share 0 Tweet 0
  • Wanda Diamond League Final plans, 2023-2027, from World Athletics Website

    0 shares
    Share 0 Tweet 0
  • (RBR Archives) Coaching 101: Warm Up & Cool Down for the Jumps, by Roy Stevenson, note by Larry Eder

    0 shares
    Share 0 Tweet 0

Recent Tweets

RunBlogRun Follow

RunBlogRun comments on the global world of athletics, sports & ethics, and the Olympic movement. RunBlogRun is the voice of the sport.

RunBlogRun
runblogrun RunBlogRun @runblogrun ·
9h

Aleia Hobbs wins 2023 NB Indoor Grand Prix 60 meters in 7.02, two World Champions do not make the final… by RunBlogRun, ...https://www.runblogrun.com/2023/02/aleia-hobbs-wins-2023-nb-indoor-grand-prix-60-meters-in-7-02-two-world-champions-do-not-make-the-final.html, #nbindoorgp, #aleiahobbs, #adidasrunning, #kevmofoto,

Reply on Twitter 1622441262220713987 Retweet on Twitter 1622441262220713987 Like on Twitter 1622441262220713987 Twitter 1622441262220713987
runblogrun RunBlogRun @runblogrun ·
9h

2023 New Balance Indoor Grand Prix, February 4, 2023, complete results from World Athletics Results Service https://bit.ly/3lan2ro , #NBIndoorGP, #worldindoortour, #kevmofoto

Reply on Twitter 1622432253887365120 Retweet on Twitter 1622432253887365120 1 Like on Twitter 1622432253887365120 2 Twitter 1622432253887365120
runblogrun RunBlogRun @runblogrun ·
9h

2023 New Balance Indoor Grand Prix, February 4, 2023, complete results from World Athletics Results Service ...https://www.runblogrun.com/2023/02/2023-new-balance-indoor-grand-prix-february-4-2023-complete-results.html , @NBIndoorGP, #worldindoortour, @kevmofoto

Reply on Twitter 1622431739347075072 Retweet on Twitter 1622431739347075072 Like on Twitter 1622431739347075072 2 Twitter 1622431739347075072
runblogrun RunBlogRun @runblogrun ·
16h

Coffee with Larry, quick review of the exciting 2023 NB Indoor GP held for first time at THE TRACK at newbalance, #newbalance, #thetrackandnewbalance, #kevinmorrisphotography, #gamupdates,

Reply on Twitter 1622321040117403648 Retweet on Twitter 1622321040117403648 Like on Twitter 1622321040117403648 1 Twitter 1622321040117403648
runblogrun RunBlogRun @runblogrun ·
17h

MACLEAN WINS IN BOSTON HOMECOMING AT NEW BALANCE INDOOR GRAND PRIX , by #RaceResultsWeekly, https://www.runblogrun.com/2023/02/maclean-wins-in-boston-homecoming-at-new-balance-indoor-grand-prix.html ..., @nbindoorgp, @thetrackatnb, #newbalance, #worldindoortour,

Reply on Twitter 1622317727083024385 Retweet on Twitter 1622317727083024385 Like on Twitter 1622317727083024385 1 Twitter 1622317727083024385
Load More...
Next Post

Connor and Gorecka lead British team for European Cross Country!

runblogrun

RunBlogRun comments on the global world of athletics, sports & ethics, and the Olympic movement. @runblogrun

Browse by Category

Newsletter

Subscribe to our mailing list to receives daily updates direct to your inbox!

  • Home
  • Archive
  • Contact Us

© 2022 Run Blog Run - All Rights Reserved

No Result
View All Result
  • Archive
  • Contact Us
  • Home page
  • My Account
  • Sample Page

© 2022 Run Blog Run - All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist