by RBR Admin
This is a recovery product launch by Superfeet. Recovery product is an important category. There are some category leaders, and this could be category that explodes over the next few years. This launch was done at The Running Event 2017, the show of record for the running industry, held in Austin, Texas each year.
Superfeet Unveils ME3Dâ„¢ Recover; Industry’s First Fully Customized Recovery Slide
Brand continues revolutionizing individualized fit and shape solutions while disrupting industry
FERNDALE, Wash. (November 29, 2017) – With more than 40 years’ experience crafting and perfecting foundational support for life on the go, Superfeet is building on the successful introduction of FitStation powered by HP, and proudly previews the next evolution of the experience with ME3Dâ„¢ Recover – recovery slides. FitStation powered by HP is the world’s first end-to-end solution that provides individual off-the-shelf shoe and insole recommendations, 3D printed insoles and now, individualized custom footwear. The system captures 3D scans of the foot, foot pressure measurements and gait analysis to create a one-of-a-kind Kinetic Profile of each foot, it then interprets the data to create individualized products designed specifically for the unique way each person moves.
ME3D Recover is a commercially-available individualized recovery slide with a lot size of one, available this spring. Featuring Superfeet proprietary SYNCRO Recovery Foam, the ME3Dâ„¢ Recover slide takes the data collected with the FitStation technology platform and calibrates
customized comfort zones to respond to the unique way each runner moves. The result is a recovery slide tuned to deliver the perfect combination of cushion and support. The ME3D Recover helps maximize recovery by minimizing the work your body encounters between runs.
“For too long recovery has been a one-size-fits-all solution for runners of different shapes, sizes and abilities,” said Eric Hayes, Chief Marketing Officer at Superfeet. “We are reimagining the way the industry approaches recovery. In addition to creating the most individualized fit solutions on the planet, FitStation also allows us to push the boundaries of what is possible with footwear manufacturing. This is just the beginning of a major shift in how consumers will experience shape and fit.”
Also debuting at The Running Event, Superfeet and HP Inc. announces a collaboration with Brooks Running Company, to produce the first performance running shoe created based on an individual’s unique biomechanics as captured via FitStation. Brooks’ personalized running footwear will be manufactured at Superfeet’s world headquarters in Ferndale, Washington and available June 2018 through special order at select retailer partners.
To learn more about FitStation powered by HP, ME3Dâ„¢ Recover and the new collaboration with Brooks Running Company, please visit http://www.superfeet.com/
ABOUT SUPERFEET: For more than 40 years, Pacific Northwest-based Superfeet has been creating innovative products featuring the doctor-recommended Superfeet® shape, helping millions of people worldwide experience unparalleled comfort, pain relief and performance. First introducing the supportive Superfeet shape in their wide variety of over-the-counter insoles, the company now makes full line of comfort-focused footwear with Superfeet shape inside. Today, through the latest advancements in 3D-printing technology, Superfeet is taking insoles and footwear from mass-produced products to personalized, made-for-you solutions. A 100% employee-owned company, Superfeet gives 1% of sales and countless volunteer hours to help others shape a strong foundation for a healthy future. For more, visit superfeet.com.
About Brooks
Brooks Running Company sells its performance footwear, apparel, sports bras and accessories in more than 50 countries worldwide. Brooks’ purpose is to inspire everyone to run and be active by creating innovative gear designed to keep runners running longer, farther and faster. This purpose is supported by Brooks’ Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit www.brooksrunning.com
