Under Armour's Topher Gaylord speaks on UA Running's future (video of presentation)

Under Armour slide from presentation

In their offices in Austin, Texas, Under Armour’s Senior VP of Global Running & Training, Topher Gaylord spoke on the history of UA in running and, as they enter their tenth year in the channel, how their new launch in February 2018 will change the perception of UA in running. This is a fascinatinge presentation, on both product and the marketing of the product. The key for UA is to convince the specialty retail running channel that UA is serious about the channel and running.

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Topher Gaylord is the former President of Mountain Hardware. His new responsibilities at Under Armour have him overseeing nearly all UA footwear product. Thoughtful, positive and focused, Taylor spoke to the assembled media and running store owners for fifteen minutes, and was then followed by Under Armour’s Global Marketing VP Running, Jasmine Maietta, on how UA will promote the February 2018 launch of the two new launches from UA.

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Author

Larry Eder

Larry Eder has had a 51-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."

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