IAAF wants to link Oregon meet to LA Olympics to grow sport
(Reuters) – Global athletics is hoping to link the 2021 world championships in Oregon to the 2028 Los Angeles Olympics in a bid to maximize interest in
the sport in the United States, the International Association of Athletics Federations (IAAF) chief executive told Reuters on Wednesday.
The United States track and field team ranks as the best in the world but American spectator interest is relatively low.
“We are starting to think about the wrap up in the U.S. to LA 2028,” Olivier Gers said in a telephone interview from Eugene, Oregon where he is on a
site visit for the 2021 championships, the first to be held in the United States.
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RunBlogRun opines: Great idea for IAAF. And it makes total sense. Olivier Gers, CEO of IAAF sees that the major sporting event globally of 2021
is a great way to build the interest for athletics and the LA 2028 Olympics. Hope to see LA 2028 interest in this one. Makes total sense.
Hayward Field, photo by PhotoRun.net